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In a lot of talks and meetings with clients I am asked if Twitter is a sales tool. Now, what would you say? The university professor might answer with a Solomonic answer: “Well, it depends how you see it…”. Being a member of the Twitterati it is one of these questions where you have to […]
Why do also small businesses need a website? The answer is easy. A recent Nielsen Online custom survey from WebVisible, Inc. shows that if somebody wants to buy a product, 92% do some research online first and then might purchase locally. So, if small businesses do not have a website, these companies are “virtually invisible […]
It was about time to relaunch the Twitter front page and some days ago, Mashable already mentioned this next step. From the old front page it was nearly impossible to understand what this platform is all about, the new one shows what this platform could be in the future… Twitter becomes more like a mixture […]
Monetizing social networking platforms still is one of the biggest challenges in social media. Now, if we have a close look at Reuters, Myspace and Twitter are planning new monetization models: Myspace becoming a place for video gamers and Twitter offering add-on services for business? If the Twitter plan will become the future for this […]
Die Nachricht von dem Partner E-Commerce Strategie der QStores bei Quelle liest sich fast schon wie ein lustiger Zufall für mich. Erst gestern habe ich mein Blog The Strategy Web um einen neuen Bücher Shop erweitert. Allerdings mit aStore von Amazon, nicht QStore von Quelle… Warum ein Book Store? In den letzten Monaten habe ich […]
Kevin Spacey and David Letterman gave the perfect show act at Letterman’s Late Night show on CBS TV. And suddenly these guys were talking about Twitter … pinging verbal tweets to and fro. And then, Kevin Spacey finds the perfect business model for Twitter. Okay, maybe a bit expensive…!? David Letterman: Did it cost you […]
New logo for The Strategy Web? Yes… Creation contest is done… now for the vote. Your input much appreciated… Facial recognition is something that can become very dangerous for your career if you show the wrong picture in the wrong social network. But it becomes even more complicated when this vision comes true: facial recognition […]
The top 10 ways to monezie Twitter and the real-time Web? Ron Conway shares his vision… 10. Lead generation 9. Coupons 8. Analytics, analyzing the data 7. Enterprise CRM 6. Payments 5. Commerce 4. User-authentication, verifying accounts 3. Syndication of new ads 2. Advertising – Context and display ads 1. Acquiring followers Looking for methods […]
After one year with my old and self-created amateurish logo (via Logoease), I have made two decision in one go. First of all, I definitely want a new logo and secondly, I like to see how a logo contest website is performing and what kind of ideas it’s ‘creative head community’ is coming up with. […]
Is there a secret, why corporate blogs and business blogs have more success than traditional corporate websites? Is it the modern architecture of blogging systems? Is it the exiting and exhilarant spelling style of bloggers? Or is a conspiracy of the digital natives against the internet retirees? Nothing of it! Blogs and bloggers are simply […]
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