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One of the great things about being a busines blogger is that you have the opportunity to exchange thoughts and views with interesting and successful business people. People you would never get to known in life but then meet them for a drink, for dinner or -which I really appreciate- for lunch. Sometimes you are […]
Die aktuelle Studie “Social Network Hierarchies and their Impact on Business” von Bridge Ratings bestätigt eine Theorie, die ich schon seit einigen Wochen in Vorträgen vertrete. Die Nutzung von sozialen Netzwerken hängt sehr stark von einer alterabhängigen, stufenleiter-orientierten Hierachie (oder Evolution?) der User ab, die sich mit dem Alter und Wissen verändert. Kurz gesagt, macht […]
Airports are the awareness benefitial places for “outdoor-indoor” advertising. Nora Vega found some clever and funny ads on airports all over the world. According to a study by Cisco and it’s Visual Networking Index forecast, Internet video alone will account for 57% of all consumer Internet traffic in 2014. Online video (TV, video on demand, […]
Das Credo meiner digitalen Kreativität beherrscht immer der Grundsatz “Online ist nur ein Katalysator für die Offline Welt!”. Nachdem ich nun Frank Schirrmachers Buch Payback überdacht habe, will ich eine Frage aufwerfen, die sich mir schon nach der Lektüre von Miriam Meckels Buch Das Glück der Unerreichbarkeit: Wege aus der Kommunikationsfalle aufgedrängt hat. Ist es […]
Facebook’s new privacy settings are causing their users a lot of headaches. PCWorld has summarized the changes with good links to further information. The Quit Facebook Day site is probably the “loudest” result from the privacy setting changes. And some people already think about the perfect social network. Maybe Gink is the answer…?! And some […]
The importance of blogs in a web-strategy cannot be overestimated. Ann All has some good insights in leading tech company’s efforts on blogging and why blogs remain the key element of a web-strategy. Implementing a social media strategy in a company has proven to be a successful operational investment. But how to do it? Salesforce […]
Can social media have a psychological influence on your customers? According to Dr. Rachna Jain it can if we see it from a perspective of spreading content the viral way. This, she shows seven strategies companies can employ to help their content succeed. Ever wondered how search results (SEO) and your input in the social […]
In dieser dreiteiligen Webinarreihe wird der Fokus auf der Beziehung zwischen dem Web als Kommunikationskanal der Zukunft und Social Media als modernem Tool für Kundenbeziehungs-Management liegen. Das Social Web wird in den nächsten Jahren zahlreiche Veränderungen innerhalb der Unternehmen als auch im Umgang mit Kunden hervorrufen. Um den verschiedenen Abteilungsleiter innerhalb eines Unternehmens einen Eindruck […]
On the social web visibility is everything – but how to create visibility? Denise Wakeman tells us three steps how to get started strategically… What will social media marketing look like in 5 years? Louis Gray, Silicon Valley blogger, shares his thoughts: “This practise of social media marketing is going away… – social media marketing […]
What does pinball, the social web and web-strategy have in common? Harley Rivet wrote about an interesting metaphor… Very seldom do companies talk about their web-strategy. The Tate gallery does. John Stack is Head of Tate Online and has published his complete web-strategy. If you have the time for it, read it… Commercial disaster?! I […]
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