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One of the latest articles of AdAge highlights the reach of the biggest Facebook fan pages of brands. The article makes clear that many marketers have more success these days with their social media presence than with their traditional “owned media” – their brand sites. The question arises if the new “owned media” will become […]
Die aktuelle Studie „netz98 fragt nach – Einfluss sozialer Elemente im E-Commerce auf das Kaufverhalten“ des Marktforschungsunternehmens eResult GmbH im Auftrag der Internetagentur netz98 new media GmbH besagt, daß für fast 50% der Internet-Kunden Bewertungen und Empfehlungen anderer Kunden ein wichtiges Argument sind, überhaupt online einzukaufen. Gegenüber dem traditionellen Shopping biete Online Shopping mit dem […]
Although Facebook and Twitter are highly rated from internet consumers, blogs are the standard approach for marketers in the business world (b2b). eMarketer just released a study that states 34% of all US companies are running a public blog. The outlook for 2012 is even more promissing: The study projects an increase by 11 points […]
Wir haben gestern einen Ausflug gemacht. An den Tegernsee, denn wir lieben die Bergregion um München. Schöne Berge, traumhafte Natur und auf den Almen immer nette Menschen und leckeres Essen. Aber eine Sache macht uns immer wieder zu schaffen. Die Qual der Wahl… Die Qual der Wahl, welche Hütte wir diese Wochenende “bewandern”. Welchen Weg […]
Some days ago, a Nielsen study said that in the US social network usage is more popular than email. This does not surprise me, when I think about Luis Suarez speech at the Web 2.0 Expo 2008 “Thinking outside the Inbox”. If we agree with him, then there is one feature definitely missing in social […]
It is undoubted that the Twitter users are the most influential crowd of people. A recent research by ExactTarget discovers now the outreach of the influence that these people have. It goes well outside the micro-blogging platform into blogs, forums and even the living room. In it’s fourth study of their “Subscribers, Fans and Followers” […]
More often people are fed up with all that self-referential talk of individuals on social networks. Or, companies which do not understand the idea of an online conversation, including clients and not just broadcasting the old-fashioned marketing and sales way. Just today, I had some people in my Facebook stream and my Twitter updates telling […]
The latest Nielsen study makes us believe that email is loosing momentum to social media and games and comes in third place in web usage of the Americans. Not really correct, when you think of email communication being some integral part of games and social networks… Ever wondered how long a b2b sales cycle from […]
It’s been a rumour in the industry for quite a long time now: Facebook and Twitter are becoming indirect shopping platforms and their buttons can boost sales. A recent survey by the research firm Gartner Inc. discovered that most of the users appreciate and take suggestions from their friends through social networking sites before purchasing […]
The question for marketers working with the social influencers is often how can we integrate those opinion leaders into our marketing strategy. Just found a post with 3 tips that give some guideline on how to interact with influencers to increase your marketing output. Social Media, well… let’s says strong relationships, will make our life […]
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