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When I started my blog some years ago, people in my industry were shaking their heads and wondered what the benefit was to be a “social media professional”. Some asked why I was wasting time on social networks like Twitter, Facebook & Co., and what the ROI is in writing blog posts and then sharing […]
We discussed this topic in many panels at dmexco this year, and in the last couple of years I assume not many buzz words have made their way through so many blogs and articles: Big Data. Some see the value of it in measurement and analytics for marketing purposes. Others try to identify new potential […]
No, I am NOT normal! I am not a normal MINI fan. I am a brand advocate of MINI. And maybe that is the reason why I like and share this campaign from my favorite brand. With their campaigns MINI in the UK celebrates the NOT NORMAL relationship of their friends, fans and followers. A […]
Most of us know that B2B is massively moving away from offline to online. But where is the proof? A recent survey by Intershop -based on a survey of 280 European and 120 US senior IT and business decision makers from merchants with a B2B focus and annual online revenues of $1 million to over […]
dmexco 2013 is over. The growth trend of the digital marketing show is impressive and continues to write a promising history. Visitors: 26.300 – increase by 16% compared to 2012 Exhibitors: 742 – means over 164 exhibitors more than 2012 International attendance: approx. 25% of visitors and of exhibitors Satisfied visitors: More than 80% were […]
It is one of these questions that many brand marketers are asking themselves: What makes us reach the top search results on Google? A recent report based on Searchmetric data for 10,000 top Google search keywords sheds some light here. It was based on correlations and website characteristics of 300,000 URLs appearing in the top […]
Listen BMW and MINI! This is not a story made up. This is real. This is me. When the MINI Paceman was first promoted at the Detroit Motor Show in 2011 as a concept car, I said and wrote to my fans, followers and friends: “This is gonna be my new car!” To some of […]
There are some secrets in online marketing, and there are those that have become common knowledge which people might spread in infographics. However, it is still a challenge for most marketers to detect those inbound marketing insights that simply come from the structure and content of a website. If you as a marketer are looking […]
Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. For an online shop to succeed, customers must be able to easily find it using a search engine. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to […]
In an era where Big Data rules in many companies’ marketing departments, it is interesting to see where pay-per-lead marketers see the best value in. A recent survey by Business.com conducted in May 2013 of 500 active pay-per-lead advertisers (with SMB market focus) states that most B2B marketers value a buyer’s purchasing time horizon as […]
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