Sponsorships on retail sites are more likely to convert into sales than clicks on organic search engine results… and visitors will spend more. This is what a new study by Engine Ready.
Another breaking deal is done!Facebook buys Friendfeed… and by doing that also a great real-time search-engine. Twitter refused a deal with Facebook some time ago and said ‘No!’. Now the question is if this was a strategic mistake? Or if their amangers hope for Google to buy Twitter. The future will tell us more…
As usual a very cool commercial video on ‘drugs and driving’ (just in German available but still easy to understand for the world)…
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Why do also small businesses need a website? The answer is easy. A recent Nielsen Online custom survey from WebVisible, Inc. shows that if somebody wants to buy a product, 92% do some research online first and then might purchase locally. So, if small businesses do not have a website, these companies are “virtually invisible to these local consumers”.
Launching a product in today’s business scenario is not the easiest effort. So, tips are always appreciated. Here are three tips I found lately that put your prospects in the center of attention. My brief summary… 1. Make it easy for prospects to find and study your new product.
Customers need to be ready – Stop convincing them that they are ready!
“Research by MarketingSherpa shows that customers now find suppliers — not the other way around — in 80 percent of b-to-b transactions. B-to-b buyers like to research, analyze, and make rational group decisions.” 2. Encourage word-of-mouth marketing.
Find VIP editors and bloggers, customers and influencers that your customers trust in. 3. Let your prospects help you figure out your new-product launch message and media mix.
The Dell Ideastorm approach… – Make the “voice-of-the-customer” design, create and promote your products. “Then, use their specific language in your advertising copy as keywords to attract their Google searches, etc.”
The viral video to Guitar Hero 5 is probably causing a lot of talks in the world…
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Monetizing social networking platforms still is one of the biggest challenges in social media. Now, if we have a close look at Reuters, Myspace and Twitter are planning new monetization models: Myspace becoming a place for video gamers and Twitter offering add-on services for business? If the Twitter plan will become the future for this social network, the founders need to think around different access prizing strategies in order not to loose the people that co-founded the business: small companies and bloggers.
Have you ever thought about how to use LinkedIn in an ideal world? Ari Herzog did. He shares his views and insights in his article 12 ways to use LinkedIn today.
London’s Piccadilly Circus is always a good place for the production of a commercial… Watch this funny Samsung spot for one of their mobiles.
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Kevin Spacey and David Letterman gave the perfect show act at Letterman’s Late Night show on CBS TV. And suddenly these guys were talking about Twitter … pinging verbal tweets to and fro. And then, Kevin Spacey finds the perfect business model for Twitter. Okay, maybe a bit expensive…!?
David Letterman: Did it cost you money to be on Twitter?
Kevin Spacey: (scared) No, it does not cost you money…
David Letterman: I don’t know how you…
Kevin Spacey: …(amazed, shaking his head)…
David Letterman: I don’t know how it works. Kevin Spacey: A penny for every letter. It’s so expensive Dave…
David Letterman: I don’t know anything about it.
Kevin Spacey: Are you on Twitter?
David Letterman: No, I don’t know. I can’t afford it…
Spot On!
If Twitter costs something? Yes, it does – a fortune of time, Kevin could have answered. But … ah, his answer is much cooler. Just enjoy it!
Facial recognition is something that can become very dangerous for your career if you show the wrong picture in the wrong social network. But it becomes even more complicated when this vision comes true: facial recognition and head tracking resulting in augmented ID. Somehow scary…
Using Youtube to promote your business is not new. Explaining your website with the help of Youtube is very cool. See this example by Boone Oakley…
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There are not many case studies on how to leverage social media for business and how to engage customers, partners, and press with social media. One great company example offers Cisco. Mia Dand summarizes Cisco’s approach on openness, transparency and ROI. And if you find the time see also the example of the American red cross by Beth Canter, including their social media strategy handbook…
Twitter and agencies seems to be a relationship that is not yet established for a powerful client mode. AdAge shows some amazing examples where agencies are handling Twitter streams for clients – but the agencies don’t even own their branded accounts, or have a powerful leader or expert which can be shown as a good case study to their clients. Scary?! My advice: Before starting to believe in the agency’s knowledge on social media, read the examples above and then take a look at this short post by Lawrence Perry: How not to be annoying on Twitter and other social media. Then decide which agency is the right one to handle your social media activities…
…and whenever I find a good example of a funny commercial, we will share this…
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Although a study shows that 36% of internet searches lead to negative results, Microsoft and Google are still fighting their virtual competition for the best search engine – Bing vs. Google. Now, an eye-tracking study by User Centric offer a first look in the success of both. In sponsored links Bing performed better…
“However, sponsored links… attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search).”
Social media enters school education in America.Xavier Lur gives some interesting insight in the learning options of YouTube, Twitter or Facebook. And he links to 25 cases to use Twitter in the Classroom…
What will Bloomberg’s digital future and expansion strategy be looking like? Andrew Lack, CEO of Bloomberg’s new Multimedia Group, says that it will rely on original video news content to mobile phone users around the world. Watch his words at the Advertising 2.0 conference…
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Alarm on the American local SEM advertising front… 50% of Google’s self-serve advertisers get lost as clients the following year, reports Silicon Alley Insider based on a study by Clickable.
If you are from the advertising industry, then there is no way around this makeover of Don McLean’s American Pie about media and advertising…
The new iphone was presented yesterday at San Francisco’s Worldwide Developer Conference 2009…
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The difference between Facebook pages and Facebook groups is…? Well, if you still don’t have the proper answer… OK, here is one of the finest explanations by Howard Greenstein that I found on the web for those companies that evaluate on smaller or bigger interaction on Facebook.
Companies still ask what the return for investing in social media is. Beth Perdue summarizes some great suggestions from experts at the New England Xpo for Business at Boston in terms of how marketing mentality is shifting. Definitely an interesting read…
Finding good case studies for social media marketing is not easy. Del Monte Foods has created a great example in just six weeks. Adage focuses a speech by Forrester Research’s Josh Bernoff. Watch it and learn from it…
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Companies still don’t know whether to ignore Twitter or being aware of a Twitterstorm might save the brand’s value. David Sarno and Alana Semuels show good cases why major brands learn they’d better respond quick – focussing on Amazon, Skittles, Domino, Coca-Cola and Hasbro.
How to explain the social web to your parents? Obviously, all of us who engage in the social web world have faced this problem. In May, I have decided to speak at the Webinale on ‘career 3.0 – split between productivity and personal branding’ which will give some insight how successful companies might work with the social web of the future. Jeremiah Owyang did an excellent storyboard explanation on the social web and compares the industry with a ‘Social Reef’.
“…see this space like a reef, a complex ecosystem that has so many variables and changes, each day is different.”
Still thinking on how to behave on Facebook the right way? No worries, here is the answer and a wonderful advice by YourTango and their film ‘Facebook Manners’.
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Sponsorships on retail sites are more likely to convert into sales than clicks on organic search engine results… and visitors will spend more. This is what a new study by Engine Ready.