Study Archive - Page 6 of 12

PayPal Global Study: Will we have a wallet-free future soon?

22. May 2013/in Blog English, Featured Stories, Mobile/by The Strategy Web

Credits: © Piotr Marcinski – Fotolia.com

Are you still keen carrying a wallet with you for paying your stuff? I am not. I actually hate it. And I have got my money loose in my trousers very often (not seldomly ending up staright in the washing machine). Now, Paypal might have a solution for me in the future. They recently announced their findings of a new study conducted by Wakefield Research which gives some insights on the end of the wallet: 83% of respondents across five countries (Germany 90%, Canada 87%, U.S. 86%, Australia 80% and UK 76%) would love not to carry a wallet with them. Now, Paypal is reacting to this answer and will be launching Cash for Registers. It will allow merchants to accept Paypal payment as well.

The study made clear that the UK (32%) is most open to choose a smartphone over a wallet when going out if they could only bring one item. Canadians might be struggle the most in the old world: 75% of them don’t carry cash around. Obviously, the beach and the gym (but also restaurants and grocery stores) are places where people would love to leave their purse away in all countries. However, Germans and Americans don’t like it at concerts and sports events, whereas Canadians don’t want it in the bar. And parking mobile apps are very much appreciated today in all countries.

“It’s not about replacing cash or your credit card with a new payment method, it’s about using technology to solve real shopping pain points. PayPal is at the forefront of developing products that make life easier, help shoppers be more efficient, and untether consumers from their wallets forever.” David Marcus, President, PayPal

The question is whether the development we see in terms of getting rid of the penny is increasing. Countires like Canada are trying to reduce the distribution of pennies, following Australia, New Zealand and other countries. Increased metal costs and a questionable need for 1-cent coins might be valid reasons. In the U.S. it costs more to produce a penny than to there is need for it. And while Germans still would bow to pick up change and carry it in general, Americans and Britains are most likely to lose it.

Spot On!
Although I would also call for a wallet-free future, I sometimes think about the problems it might cause for i.e. charity. How often do donate change to charity in a week? And how often are kids proud when you give them some money for their saving-box? Or when we hand over the jar where we collected the money for them? Would we also give and save them money when it is digital? How do you see it? And would you be open for the wallet-free future?

Study: More than half of consumers globally trust driverless cars

15. May 2013/in Blog English, Connected Car, Featured Stories/by The Strategy Web

It is one of those iRobot myths coming true probably sooner than we are thinking: Driverless cars. Today, Cisco launched some study results which stated that 57% of respondents got no issues in trusting driverless cars to take over driving control for them. However, not all countries are alike…

The study shows that emerging markets are far more open than others. In Brazil (95%), India (86%) and China (70%) of responding drivers would leave control to technology; Japan (28%) and Germany (37%) coming in at the end of the field. Furthermore, 46% of respondents said they would let their kids in driverless cars.

Apart from that 74% of respondents have no problems if cars were tracking their driving habits as long as they could save on insurance and maintenance cost. For a better driving experience 65% of drivers would also be open to share driving habits, height, weight and entertainment preferences with the car manufacturers, 60% even biometrics data. A clear sign that the driving experience can be improved by the manufacturers, and that clients are longing for it.

The most interesting fact of the study was for me that buyers are becoming more open to leave the car dealer out of the purchase process. It clearly shows that the Mad Men sales process is gone. It gets replaced by interactive kiosks at the car dealer’s place people would want, as long as there is someone you can ask when you got problems with the machines. Even better, 55% would even go through the purchasing process via video chats and digital virtual sessions. Obviously again not in countries like Germany and Japan which are not very open to virtual purchasing processes.

Spot On!
The Cisco study makes clear that the difference in connected car is in the service, not in having Cisco’s latest router. In the end, the next generation of cars should lie in seamless car driving experience that supports car services that help drivers find the right restaurant for their hunger, the appropriate pitstop for their needs, or the next service station before you realize you need it when driving your car.

Study: How Companies Structure Social Media Teams (Infographic)

14. May 2013/in Blog English, Featured Stories, Social Media/by The Strategy Web

In a recent Ragan/NASDAQ OMX Corporate Solutions survey, PR Daily wanted to know from over 2,700 communication specialists in which way how their businesses use social media. Now, Go-Gulf.com took some of the data and created an infographic that ilustrates the main findings. Interestingly enough, and that is also what we are experiencing these days in our workshops and consultancy business, many of the compnaies have not found a proper way how to generate leads through social media although the capabilities on measuring data seems to be there.   

Find the main findings as follows…
86% companies just look at main data metrics like fans and followers.
80%+ companies only have 3 people maximum managing social media.
65% companies see time as the main challenge using social media.
40% companies wish to increase sales: main goal of social media efforts.
31% companies are capable to track the customer journey from social media to sales.

Questioning banner efficiency? Native ads perform better than banner ads, says eye-tracking study

10. May 2013/in Blog English, Featured Stories, Web Marketing/by The Strategy Web

A recent eye-tracking study called “Benchmarking the Effectiveness of Native Ads” states that the visual attraction of native ads (52%) is more frequent than with traditional banner ads. The study which used eye-tracking tools was conducted by Sharethrough and the IPG Media Lab with the aim to identify the impact of banner ads of top brand on the web.

The main findings of the study were..
– 71% of respondents described native ads -based on the fact they had previously had a purchase intent- as “personally identify with”; this number stands against only 50% for banner ads
– 32% of respondents argued that a native ad “is an ad I would share with a friend or family member”. However, only 19% would do so with a banner ads
– 25% of respondents looked more on in-feed native ad placements than on banner ads
– Native ads achieve a 18% increase in purchase intent versus banner ads that get a 9% upside for brand affinity.

Spot On!
The interesting point about this study or me was that native ads and editorial content move closer to another. Almost the same percentage of respondents said they looked at native ads (26%) next to editorial content (24%). However, they potentially spend more time viewing the content still compared to native ads.

Is this another proof for the fact that content marketing is increasingly becoming important and moving in the spotlight of companies and brands? Maybe the infographic helps you find an answer to this question…

Target-group men: 10 Stats for better marketing

2. May 2013/in Blog English, Featured Stories, Web Marketing/by The Strategy Web

Obviously, there is a difference when targeting men and women. Their purchase behaviour differs in many ways. Who is searching more for coupons, bargains or the latest gadets? According to a report by Microsoft, marketers should have an eye on the right mix between banner advertising, search engine optimization (SEO) or pay-per-click (PPC) tactics in order to address and find men at the right time with the right content in the right context.

Many men, especially young dads (between 25 to 40 years), are influenced by the impact of social networks, according to the report by Performics which we reported quite a while ago. Interestingly enough, 58% of them use four or more sources for their purchase decision. Utilizing social media with story-telling about products and services will make the appropriate impact on men, will give them insights on how companies and brands against their competitors.

Check the infographic published by Brian Honigman and have the 10 stats in mind for the next marketing campaign or tactics when addressing the male audience when your business wants to influence the purchase behavior of men.

PS: If you are interested to see the difference to women, you might have a look at the latest Blogher study here…

Study: "Online Privacy is Dead", do Millennials really not care…?

24. April 2013/in Blog English, Web Strategy/by The Strategy Web

The main concern with new inventions on the web is alway privacy for most users. However, a new study finds that Millenials are less concerned about their privacy as elder people might be. The survey conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc. states that 70% of Millenilas (18-34) agreed with the statement, “No one should ever be allowed to have access to my personal data or web behavior”, compared with 77% of users 35 and older.

“Online privacy is dead — Millennials understand that, while older users have not adapted. Millennials recognize that giving up some of their privacy online can provide benefits to them. This demonstrates a major shift in online behavior — there’s no going back.” Jeffrey I. Cole, Director USC Annenberg Center for the Digital Future.

The question is whether, the discrepancy of 7% between the two figures shows some significant change in the adoption of online privacy. Getting the data from the Millenials is not much of a challenge. 51% of Millennials are open to exchange their contact details for a coupon or deal, and even more 56% would share their location for a coupon for a local business. Even in targeted adverting, 25% of Millenials evaluate trading personal information for more relevant ads.

“Millennials think differently when it comes to online privacy. It’s not that they don’t care about it — rather they perceive social media as an exchange or an economy of ideas, where sharing involves participating in smart ways. Millennials say, ‘I’ll give up some personal information if I get something in return. For older users, sharing is a function of trust — ‘the more I trust, the more I am willing to share.’” Elaine B. Coleman, Managing Director of Media and Emerging Technologies, Bovitz.

For me the study shows that there is some kind of change happening in terms of data privacy. The question is how concerned are people really about their data privacy? Is it just the Millenials that don’t care too much? Or are they not mature enough to understand the potential of data fraud?

Study: Content Marketing – a challenge? B2B hiding behind false excuses…?

12. April 2013/in Blog English, Content Marketing/by The Strategy Web

We had written about a Curata content marketing survey some months ago. Now, I came across another research which is making it’s way through the web, and I am glad as I have been asked at a University St. Gallen event for some new insights on the topic today.

The Content Marketing Institute’s 2013 benchmarks shows what the challenges for marketers are: producing enough content (64%), producing the kind of content that engages an audience (52%), or producing a variety of content (45%).

Sounds like we have heard that before, right…?

If you think lack of budget is still the issue, you might find yourself being in the wrong corner. Just 39% of the respondents said that they lack budget. Furthermore, traditional restrictions and limits like buy-in/vision (22%) or finding trained content marketers (14%) is falling out; not even senior level buy-in is their biggest challenge (7%).

All lies? Well, seems like that… And when just 14% say, they are having problems hiring in this field, i would suggest some clever journalists or PR managers have found a way to market themselves.

So, a questions arises that also came up today in my moderation: What is the real issue, why marketers don’t challenge the content marketing business?

We have probably all heard what Outbrain told us today in their speech that push is the new pull, advertising becomes marketing, creation the modern editorial, campaigns are the always-on of tomorrow which makes sprints the new marathons. Still, the question is whether marketers understand why this should become the new budget engine for a change in an emerging shift towards content marketing and away from advertising?! Maybe marketers need to understand what makes them a media-house? Content curation, distribution and measurement might be more of a big bang theory to address…

Spot On!
The challenge might actually arise in the definition where content marketing gets propelled. Many marketers see still search engine advertising (SEA) their wholly grail. If companies get turned around into SEO engines, the whole result-driven aspect of the fluid content marketing world would not be questioned any longer. It just depends on getting the right people engaged inside the office and to find the commitment that lets the formerly outsourced world stand in the shade. And have companies ever understood the value of content? Content is not a test budget! It is an attitude towards business, towards communication, towards social business. Or have you ever put into question why you send out newsletters, flyers, whitepapers, or even company brochures? Blogs, status updates, tweets… written in an intelligent way, is increasing the way your conversations will arise…

Are you really hiding in the content marketing fields, marketers – or is it a real challenge…?

Study: TV users are multitasking

11. April 2013/in Blog English, ConnectedTV, Featured Stories/by The Strategy Web

choosing from images stream Consumers are multitasking and using other electronic devices like phones or tablets when watching television. This is the conclusion of a recent third annual Video Over Internet survey of 3,501 consumers in Brazil, France, Italy, Spain, the United Kingdom and the United States. It states that the majority watched video content over the Internet. Obviously the tablet is showing the biggest increase in multitasking use.

“Consumers can’t just watch TV anymore. The rise in multitasking while watching TV suggests that scheduled programming, also known as Linear TV, may be losing its appeal for sophisticated users, presenting both challenges and opportunities for broadcasters and content providers”. Francesco Venturini, Accenture’s Media & Entertainment industry group.

The key findings in a brief overview: 77% regularly use their computer while watching television (16% increase to 2012). Just 17% of people using tablets while watching TV said their activity was unrelated to the TV content they were viewing. The use of tablets is different though as it correlated more closely with what respondents were watching compared to laptops or smartphones.

The study indicates that TVs connected directly to the Internet might still remain the ideal method for buying and watching online video on a TV. However, the use of connected TV is on a decrease in the last year (36% to 31%). The study shows that consumers are still not sure about the available options for accessing online video. Just 16% indicated a preference for an online connection through a set-top box, whereas 30% responded to watch daily online content the other way.

The use of tablets during television viewing is said to have the biggest increase in the past year (from 11% to 44%). The use of local online video service providers is increasing from 37% to 40% iwth almost the similar amount of a decrease in use by global providers like Netflix and YouTube.
Still, the majority of respondents identified traditional TV broadcasters as the providers they trusted most to present video over the Internet on their TV screen.

Facebook/IDC study finds, email top activity on smartphones

3. April 2013/in Blog English, Featured Stories, Mobile/by The Strategy Web

Some say, email is a dead media, some know it is not. At least not on smartphones in the U.S… For American adults email is still the most common activity on smartphones. In the second place comes Web browsing, closely followed by using Facebook. This is the result of the “Always Connected” study from IDC. The study is based on feedback from more than 7,400 iPhone and Android users between 18 and 44 years old.

These are the main findings of the study….
– 78% check email on smartphones
– 73% browse websites
– 70% using Facebook in some way
– 131 minutes per day communicating on their smartphones
– about 33 minutes of the above are spend on Facebook.

Now, it has to be mentioned that the study was sponsored by Facebook. The study supports the fact how important Facebook is for the communication via smartphones. It also makes clear how much time users of social networks spend their daily time when they are out on the streets, at work, at shopping or following sports activities. Obviously, most of the time is spend on Facebook – in eight different activities, people responded that they are almost 4-5 times more likely to be on Facebook than using Twitter or LinkedIn.

Spot On!
The value of the study can in some way put into question, although we have seen many studies in the last years that demonstrate the importance of direct one-to-one communication on Facebook and the mobile use of Facebook. Another study by Localeze/15miles/comScore Local Search found that not email but search is the main activity of the mobile users. However, the approach of the study was different. It looked at people not only in the 18-44 years range and it proved the use of smartphones and tablets. there must be a reason why Facebook sponsored this study. I would not be surprised if they will publish some new mobile advertising opportunities soon.

Study Mobile Search: How it drives activities and conversions online and offline

26. March 2013/in Blog English, Featured Stories, Mobile/by The Strategy Web

We all experience on a daily business how mobile devices are changing our world. Mobiles become more and more our shopping companion, and with it mobile search becomes more and more popular to satisfy our needs. Google and Nielsen cooperated in a recent report to illustrate where and how people use mobile search, and what purchasing behaviour results from it.

Most mobile search activities happen in the afternoon and evening. However, the activities happen at home (68%) and not from “on-the-go” (17%). The driver for the activity is 81% the need for “speed and convenience”. Funnily enough people believe that doing a mobile search at home is easier than opening the computer (83%).

Concerning the types of mobile search, it varies still. People tend to do food and shopping “in-stores” versus finding travel information which is done from their office or while on-the-go. The interesting finding for marketers is that these searches drive users to do additional activities. 73% trigger additional actions after doing their mobile search.

The study makes clear that mobile searches are pushing fast online and offline activities. More than half of all mobile users do call a business, make a purchase and visit a store in the short time-period of only one hour. Furthermore, mobile searches becomes more and more impactful for businesses. Mobile searches trigger consumers for additional actions and conversions (73%). The respondents of the study also visited a retailer’s website (25%), shared information (18%) and visited a store (17%).

Spot On!
Although this study might have some Google touch, the reports offers some good insight into the offline and online world and how it gets driven by mobile search. We should not be surprised to get further new mobile products from Google for users (mobile value-add) as well as for marketers (mobile ad products).

Which products would you like to see from Google for mobile search that don’t exist yet?

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PayPal Global Study: Will we have a wallet-free future soon?

Study: TV users are multitasking

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