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News Update – Best of the Day

In the US, almost 80% of children between the ages of 0 and 5 use the Internet on (at least) a weekly basis. This is the results from a report by Joan Ganz Cooney Center and Sesame Workshop. The report, assembling data of seven studies, also illustrates the increasing parallel consumption of different formats of media at the same time. Some key findings: 60% of kids under the age three watch video online, 47% is the amount television accounts for those using all formats of media and 36% of kids between 2 and 11 use internet and TV simultaneously. It is also interesting to see how the use of mobile phones is on the rise in the young age target group. Of children ages 6 to 11, 20% own cell phones,
compared with less than 12% five years ago.

Stop talking to your mobile, talk to me! This could be the message that arises from a post that Rohit Bargava posted under the title “Overtweeting: Are We Becoming Socially Antisocial?”. And I think this is a valid question to ask ourselves these days: Is social media becoming a conversation killer and going against the odds of the Cluetrain Manifesto? I would say: No! It will just take some time to find the right balance. Let the hype period move on. Let people understand that the world is changing. Then we are becoming Socially Social. It is just a matter of accepting that the world is changing, that technology will become our bred and butter, and that we see how much more we could participate in information around people we know. Agree?

Old school versus new school. This was the motto when Mike Ferry met Matthew Ferrara at the Coldwell Banker Generation Blue Conference where they had an intense debate if “social media is stupid”…

News Update – Best of the Day

Every social media expert out there loves talking about The Cluetrain Manifesto and it’s impact on the future of our marketplaces. Now that the Cluetrain is more than 10 years old, I am trying to follow it’s creators in order to see how their views have changed. One of the founders Doc Searls -after Christopher Locke and david Weinberger some weeks ago– was writing last week about the main drivers of the open marketplace transaction, conversation and relationship. “Marketing is now all gaga over “social media” as well, in part because many believe that Cluetrain was all about “social” markets”, he says, and I have to admit sometimes I do see it that way, too. Having agreed with him, I do have to add: Technology changes quickly but it is difficult to change a market situation – no matter if social or open. Why? In the first place, it is driven by human beings. And it takes them a long time to adapt new culture. Haven’t we seen this 10-15 years ago when all this internet hype started? In some way, we seem to be on this learning curve again. Don’t you agree?

There are many valuable Twitter tool lists. Vadim Lavrusik created one of the (in my eyes) best Twitter tools top 20 lists that will help you improve your Twitter experience.

Adbands has become a classic event in the last years. And the commercial which was produced for the event tells us why. No more to say…

News Update – Best of the Day

Can social media have a psychological influence on your customers? According to Dr. Rachna Jain it can if we see it from a perspective of spreading content the viral way. This, she shows seven strategies companies can employ to help their content succeed.

Ever wondered how search results (SEO) and your input in the social web support your web-strategy? Adam Singer explains 10 reasons why social should enforce your future SEO strategy… and he underlines his theory with a nice and convincing graphic.

Twitter is on an all-time high at the moment. Nobody can see the end of this hype. But don’t forget that Twitter is not everything in your life, your content strategy, and for your web-strategy. Lean back and enjoy a collection of 40 funny Twitter comics that Yogesh Mankani collected. My favorite is this one as it tells us not to mix up offline and online situations. The Cluetrain manifest should not get access to your personal life…