Tag Archive for: Brand

dmexco 2013 – Flashback in Tweets & Quotes

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dmexco 2013 Women Leadership Paneldmexco 2013 is over.

The growth trend of the digital marketing show is impressive and continues to write a promising history.
Visitors: 26.300 – increase by 16% compared to 2012
Exhibitors: 742 – means over 164 exhibitors more than 2012
International attendance: approx. 25% of visitors and of exhibitors
Satisfied visitors: More than 80% were happy with the event and exhibitor presentations

Future of Digital Marketing
1. “The era of digital marketing is over. It’s almost dead. It’s now just brand building.” Marc Pritchard, P&G http://bit.ly/15eHlWR (Tweet by Armando Alves) – Watch Closing Keynote Day 1

Future of the Moment
2. “Twitter is a reflection of our individual and shared moments, which is why it gives all of us, including brands, the opportunity to engage and to act. In short, it allows us to be in the moment.” (Quote by Katie Stanton) – Watch Closing Keynote Day 2

Future of Programmatic
3. “The client defines the value, not the agency. #Programmatic helps us capture the value,” says Arun Kumar” (Tweet by IPG Mediabrands) – Watch Programmatic vs. Problematic

Future of Content Marketing
4. “Great discussion on the role and meaning of content marketing in the Debate Hall of @dmexco” (Tweet by Roza Tsvetkova) – Watch Content Marketing Debate

5. Future of Creativity & Innovation
“Adding value is to make the complex simple” says Laura Desmond. I agree! #dmexco” – (Tweet by Simon Harris) – Watch Laura Desmond!

In another year as a co-moderator of the dmexco conference program, it was a great honor to moderate
the “Women Leadership Table” for the second time – this year Denise Colella (Maxifier), Noelia Fernández Arroyo (Yahoo!), Anne Frisbie (InMobi) and Ashley Swartz (Furious Minds) attended. Thank you ladies, you were smart and know why analytics, mobile, social, and content seed the future of brand success.

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The moderation of the panel “Realtime Branding” (Social Media) was a great pleasure for me. Here we had Sarah Wood (Unruly), Surjit Chana (IBM), Brian Goffman (LinkedIn), Holger Luedorff (Foursquare) and Markus Spiering (Flickr/Yahoo!) at the dmexco bar table. Learnings? If there was a network with a limitation of 50 words, they would be able to manage it perfectly. Just watch the debate until the end to get their expert view on what you as a marketer should invest in to leverage social media.

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Spot On!
The challenges for brand marketers haven’t changed massively since 2012. Big Data is still rocking and not yet fully understood in companies in terms of how to make use of it in the future. In case they are seeing the benefit, they still need to hope for a value chain between publishers, agencies and the LUMAscape players to cope with the evolution of adtechnology – and some will still try to find an agency to manage the data for them. Marketing and cloud services might become a new opportunity to analyse and measure the data for a clever strategy between going to market with long-term “content strategy” (community, monitoring, pull) and the short-term “campaign” (banner, SEO, push) approach – whether in social commerce, mobile or social. The digital future will remain exciting – stay tuned.

Looking forward to the next dmexco in Cologne, September, 10. and 11., 2014 – CU there!

Study Search Ranking: What makes your brand look good on Google

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It is one of these questions that many brand marketers are asking themselves: What makes us reach the top search results on Google? A recent report based on Searchmetric data for 10,000 top Google search keywords sheds some light here. It was based on correlations and website characteristics of 300,000 URLs appearing in the top search result position in the US between March 2013 and June 2013.

The report shows that those websites tend to perform best that have a high social impact in terms of likes, shares, tweets and Google “+1″‘s. It also makes clear that there is a realationship between ranking high on Google and collecting Google+ links to achieve better ranking impact which the graphic below indicates.

Searchmetrics-Rank-Correlation-Facts-Social-2013

Despite common believe that fast website performance through intelligent on-page coding might create some benefit for the search ranking, the study shows that just not having it will let websites achieve lower rankings. This means that SEO basics like having H1 and H2 tags or providing brief descriptions now are seen as standards but won’t support any boost effect.

Searchmetrics-Rank-Correlation-Facts-2013

Still, content is king for Google. Good rankings were correlated always positively with good and unique content and had a bigger effect in 2013 than the year ago. As main ingredients of positive content can be named a clever internal link structure, a URL with a clear message and longer text plus a sensible number of integrated (audio)-visual files. This could be as of the fact that Google wants to boost their own pictures search sites and obviously Youtube.

Keywords keep up their impact on the rankings. On the page, they still need to placed in the title as close to the front as possible and in the text they need to be placed wisely as well. As of some algorithm changes compared to 2012, the importance of keywords in the domain name or the URL has lost its significance.

According to the report, websites of brands and other domains seem to play on different levels for Google. Obviously, brand websites seem to be superior to normal sites. The report states that it looks as if the search engine finds it normal for brands to generate more backlinks with the brand name appearing in referring content pieces alone.

The infographic provides some more information – and if this version is too small, just click here and download it…
Search-Ranking-Factors-2013

Hey MINI! Not interested in brand advocates?

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My MINI Paceman - So much fun with it!

My MINI Paceman – So much fun with it!

Listen BMW and MINI! This is not a story made up. This is real. This is me.

When the MINI Paceman was first promoted at the Detroit Motor Show in 2011 as a concept car, I said and wrote to my fans, followers and friends: “This is gonna be my new car!” To some of them, it came as no surprise. Some knew of my passion for the MINI brand. Some recalled my words from brand strategy workshops, from keynote speeches or marketing seminars. Some remembered pictures of me in front of my former white MINI Cooper, and they were surprised I am selling it. Some responded and asked questions about features of the new Paceman; even I could not answer those days. Today I can.

But… Many of them did not even know of the new concept, the new brand, the new design, the new small SUV category that MINI kind of invented, and so on. I did. I saw the potential. I just got infected by the brand. I wanted a new MINI Paceman. I loved the outlook: Getting the keys handed out for a MINI Paceman.

I have thought a long time about writing this post, or just forgetting about it. But I am a challenger…

Today, the IAA 2013 is opening their doors in Frankfurt. Car brands are proudly presenting their latest auto concepts. Managers posing in front of their new innovations in modern steel or carbon. They are shaking hands with those that make them look good. But who does really make them stand out? The technical suppliers? The revenue driving resellers? The social influencers? Or those who hold up a sign in the streets without being incentivized or getting cash saying: “I love this brand!” Those who stand out, and those who make stand out: the brand advocates?

Maybe today is the right time to write a blog post and tell a story that to many of my fans, followers and friends sounds unbelievable – but MINI, I tell you, it is the absolute truth. I write it in the night when other people are sleeping. My clients tomorrow won’t care whether I had enough sleep, or not. I write this, when there is more important things on the desktop than leveraging a brand that does not listen, nor understand. Am I mad? Am I not clever? No, I am honest. I am what I am. I am a real MINI Paceman advocate.

Beginning of February 2013, I sat down with my MINI car sales representative and told him that I want to buy a Paceman. I wanted to be one of the first in Munich. I wanted to sign the contract. Now. And I asked whether he could open doors to the marketing, PR or social media department at MINI when an idea hit my brain just in the minutes when I sat there: Two of my clients have called me their “pacemaker”. The word transition from pacemaker to paceman was not too far off for me. So, some brilliant thought (at least in my mind) awoke in my head: Why not call yourself “Mr. Paceman”?

A concept created in a brain flash: Website domain. Web space. Web blog. Unique content published in a Paceman. The life of a Pacemaker in a Paceman. Lifestyle. Design. Speed. My life.

While the reseller configured my MINI Paceman, I bought the website domain, set up the blog with a little help of a friend and scribbled the whole concept on my smartphone. I told my MINI sales rep about the idea when I had signed the contract. He was enthusiastic about the concept and saw a lot of other potential cooperation opportunities.

I was ready to start publishing. Publishing about the pleasant participation for my MINI Paceman. The color. The design. The coffee holders. The changing interior lights. The engine. And so on. Publishing about the pace of my days, my experiences with the new Paceman, my life in a MINI Paceman nutshell. I wanted to share pictures of MINIs. I wanted to post design ideas of other MINI freaks, and find the first MINI Paceman pics, I might come across. And a lot more…

Now, obviously I knew about brand protection and brand rights. I knew that -before I started buying the domain- I should get in touch with some MINI brand contacts and get some formal permission to use the brand name. I thought: “Just do it!”

So, I wrote emails to MINI, their PR department, their marketing department, their social media people, and their agencies. I even contacted strategic partners from MINI. I wish I hadn’t done it. I felt like a little unloved kid being pushed from one corner to another in order not to cause any trouble for anyone, in order to shut up. MINI did not move. I continued. The answers I got where just some lines making clear that I am not allowed to use the brand for my purposes.

Hang on! My purposes? Is that the power of a big modern brand, is that arrogance, hubris or simply ignorance?

If I promote a brand I like, invest time, offer to wear their branded merchandising clothes and have even bought the brand product before (and maybe a far too expensive brand product), why should I not be allowed to do marketing and PR for that brand to my fellow peers? A target-group that MINI is chasing with banners, print ads, wallpapers, outdoor marketing, newsletter mailings and a lot more.

Doesn’t this mean, I am actually doing what MINI pays others for; marketing agencies, PR people and media houses with the old “quid-pro quo” game: editorial coverage for advertising dollars? Those institutions that create corporate publishing products for brands which cost these brands a fortune?

Shall I then be happy and not get crazy, when I get the feedback: “We might consider that you are writing a guest post on our official MINI blog.” Hurray! What an outcome of my activities! Sorry MINI, you missed the point! I am not just a buyer. I am not a normal influencer. I am more. I am a MINI Paceman brand advocate, if you know what this means MINI. If not, you might just read the study by Ogilvy)?!

A brand concept. Still waiting for MINI to understand the value of brand advocates.

A brand concept. Still waiting for MINI to understand the value of brand advocates.

More than seven months later, the blog is still online – online without any content at MrPaceman.com. The case has been mentioned by me in at least 20 seminars and on several stage appearances at events. Events where even the BMW marketing departments or some of their agencies participated. I saw people shaking heads, heard their words asking how ignorant and un-clever brands can be, and read their tweets and updates trying to get reactions to this case from MINI. MINI did nothing. For seven months now, the MINI brand managers did nothing.

Yesterday, some silver surfers passed by my MINI Paceman. One of them, a man in his seventies approached me when I got out of my Paceman: “Great car. Cool design and colors. Is this new? Have never seen this car before…” His wife replied: “This is one of these new SUV cars but just in a MINI format. Nice high access. Like it!”

Would this make up for a really cool advertisement? Now, just imagine, I had written about such stories, shared a picture with these older people and spread the word around the world about my life in the MINI Paceman. Don’t you think these stories, these emotions, these experiences might have made a difference in the way the MINI Paceman gets positioned, promoted and had pulled sales leads?

“Advocacy goes deeper. Advocacy is emotion-driven. Advocacy is loyalty. Loyalty is commitment. Loyalty is passion. Loyalty let’s forget the rules of logic, of facts, of the rational. Advocates drive on the streets of loyalty and breath it’s air.” Martin Meyer-Gossner on brand advocacy, September 2013

Did I make the benefit of brand advocates clear to you, MINI? Ok, then get into the next MINI Paceman and drive to me. Let’s speak!

PS: All of you out there who think MINI should make a move towards brand advocacy, share this post and maybe that will make them clear what opportunity they might have missed. And let’s hope some other brands learn from this case…!

Brand advocate or Influencer: Are you driving on the streets of loyalty?

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In many seminars there is a common opinion: Brand advocates and social media influencers are cast in the same mold. They are not! They are completely different kind of personalities. However, this does not say that they cannot change their roles from brands to brands. Still, the question is whether they might suddenly become both in the future: influencer and advocate. We have shared our thoughts a while ago…

So, how can advocates and influencers be defined (backed up by an infographic from Zuberance and Convince and Convert below)?

Advocates are customers of brands. They are not heading for money or incentives that a brand or company might pay them for going out and holding up signs “I love this brand!”. In fact, it is just the other way round: They often pay brands more than they have to. Personal persuasion, individual enthusiasm and emotions the brand creates lead them to recommend products to their fellows, friends and fans without any reward. These people are just happy with a brand or product. The brand has satisfied their needs and desires which let’s them engage in discussion they are not really part of. These people are actually looking for engagement around the brand and might even start conversations that foster new brand approaches, or even design new product concepts.

Influencers were -well, in the days before social media- people that were wearing logos on shirts, were used as testimonials or stood in front of a camera and talked about a product or service as a client case (things they often had no clue about). Nowadays, there is a new type of influencers coming up that gets paid by blogging or social media monetization platforms, and in the end from brands and companies. These bloggers or social media active people write or talk online about brands predominantly as they get paid for promoting the brand or product. In most cases, these bloggers have a great community of people that build an attractive audience (whether as of reach or relevance) for the brand or company – maybe simply to increase the influencer base or to spread the word (word-of-mouth) around the brand.

The main difference between the two?

Advocacy goes deeper. Advocacy is emotion-driven. Advocacy is loyalty. Loyalty is commitment. Loyalty is passion. Loyalty let’s forget the rules of logic, of facts, of the rational. Advocates drive on the streets of loyalty and breath it’s air.

A recent study by Ogilvy claims that social media influencers don’t use these streets of advocacy and passion, the streets of the brands they follow. The study makes cleat that most “advocates” -in the above definition probably more influencers- mentioned product features and not emotions. Only 9% of brands were lucky to facing greater than 50% of brand advocacy. And, “advocacy” posts constituted only 15% of social mentions.

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Marketers need to understand the value of brand advocacy. Advocats are the elite of your brand fans, and marketers that do not identify those advocates will leave out the opportunity to spend marketing budgets more wisely:

“Brands that do not generate substantial advocacy will need to pay more for reach and consequently have costs substantially higher than those brands that drive advocacy… this advantage could make the difference between a company with outstanding shareholder returns and one that fails to perform.”

zuberance-influencers-vs-brandadvocates

Hey marketers, just think about yourself: Would you tattoo yourself with the brand you love, like i.e. many Harley Davidson fans? Let us know…

What customers hate about brands on social media (Infographic)

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In many seminars I have been asked this question and hey, the guys from ExactTarget CoTweet have given an answer some months ago: What annoys people when they follow brands on the social web, and what makes them like brands? Discounts we knew it. Well, if you still think it is the frequency and too many updates on promotions, you might be right but it is coming worse.

Just imagine you publish a status update that carries some wording in poor typo or, even worse, a grammar mistake. If you read this infographic, you might get the impression that sending out hundreds of status updates asking people to go in shops, to buy tech gadgets, or tell them to buy those online, makes people not turn away from loving your brand. It is actually not that bad, it seems…

However, if you loose the appropriate tonality in your social accounts and a certain kind of quality control gets lost like poor spelling mistakes, then your brand might face a challenge in terms of reputation and followership.

“A lot of people talk about the need for brands to be less formal when they communicate through social media, but this survey shows that there is a danger in letting standards slip too far.” Lance Concannon, Director of Disruptive Communications.

“The findings also illustrate that you can’t take a one-size fits all approach in social media. Younger consumers clearly have different expectations and priorities – overall people said that not posting updates frequently enough wasn’t a major concern for them, but the 18- to 24-year-olds listed it as their most important issue”, says Concannon whose company put together the infographic.

How about you? What do you think annoys people when brands are on social media. Maybe it still is your hundreds of status updates on a day?

What-customers-hate-about-your-brand-on-social-media

Mobile & Responsive Design: Hype or Hope? (Infographic)

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It is a dream for many people responsible in the developer field: Creating a mobile app once, without the need to amend it for any screen, any device or any audience. Responsive web design is said to be able to deliver just that – one size design fits all kind of a thing. But is it really true?

In days where more than 20% of all web traffic is generated via leading e-commerce websites coming from mobile devices, responsive web design is becoming an alternative many developers are thinking about. Not surprising, right?! The unique screen resolutions has been growing from 97 in 2010 to 232 in 2013. For those retailers that wanted to rise the number of online shoppers alongside with the growth of screens coming via not desktop resolutions, responsive design became a new and attractive option.

For the marketing and web optimization guys from Monetate, it seems there is only one real alternative if companies don’t believe in their customers to download their mobile app: responsive web design. Still, mobile shopping is not a hype anymore, it has become the real revenue driver in e-commerce. There is an expected $38.8 billion spend on smartphones and tablets according to eMarketer in America in 2013 which is forecasted to grow up to $108.6 billion by 2017.

However, brands might argue that the development is not cheap at all. If you see another alternative or have the proof that responsive design is not the only alternative, let us know…

Responsive-Web-Design-Infographic

5% of negative online reviews are deceptive, finds MIT study

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© carlos castilla - Fotolia.com

© carlos castilla – Fotolia.com

We all know that ratings, reviews and recommendations -the 3 R’s of the social consumer- rule the modern world of shopping and our daily customer journeys. When we are trying to figure out the coolest holiday hotel, the latest gadget or the cheapest flights, people tend to rely on what online reviews tell them before purchasing whatever they are longing for. Online reviews make a big impact on our life and happiness, and turn the customer journey into a big secret. Nielsen and Forrester have shown in their studies how we find trust in brands and products, and reviews play a significant role in the purchase decision-making processs.

But what if reviews are simply wrong, or bought from people that don’t flag these reviews as hidden content marketing derivates? Years ago, we might have asked our friends or close people where to go for dinner, what music tape to buy, or which book to read, we now just go online and read what some foreigner might have said. No matter which mentality this person has, which preferences, which background, which age and gender. The 3 Rs make our decisions easier, we think.

Although we might have all guessed it, the proof of wrong online reviews now comes with a study from the MIT and Northwestern University that examined over 400,000 reviews in 6 months. The study states that many reviews were simply deceptive, untrue or even written by people who never tested or bought the product or service. In 5% of all negative reviews people get paid to hype products. Most of these people are writing bad and often untrue reviews but are actually newcomer to the business they are talking about. 

The good part of this study is that the study offer some advice for us and tells us how to detect deceptive story-telling.

“What is most compelling is most reviews tend to be too detailed. Another easy clue look for is repeated use of exclamation points. Two, three or four for emphasis, is often associated with deception,” Eric Anderson, Northwestern University Professor and co-author of the study said. “At the end (of the study) we concluded that many of the negative reviews came from customers who were trying to act as self proclaimed appointed brand managers.” Anderson summed up.

Spot On!
However, many reviews might be untrue or bought, it is probably a good way to try to understand what negative reviews are basically saying and balance it against positive reviews. Seeing the positive reviews makes us get out of the bad tonality which often is simply based on anger and frustration around bad services and untrue or bought reviews. And the more people are trying to dive deeper into the intention and personality of the reviews, the faster they might detect if the review is deceptive.

“Really what you have to do is read a lot of them. Don’t just read the 2 or 3 negative ones which may or may not be real–read alot of the reviews.” Ken Bernhardt, former Professor of Marketing, Georgia State University

Online trolls are simply bored, study finds

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trolling road signMany brand managers ask themselves (and us in seminars) how a shitstorm begins. We most often tell them that many shitstorms are not real business problem but more a “verbal foul-mouthed fart” as we called it some weeks ago in one of the courses at the Executive Campus of the University of St. Gallen.

However, it is obvious that trolling increased in recent years with the rise of Facebook pages, online communities and newspaper comment which spread across the web with insults and provocations. Now, a recent academic study by Dr Claire Hardaker of Lancaster University of almost 4,000 trolling cases states that internet trolls travel on the anonymity of the web and can come from all ages on backgrounds.

“Aggression, deception and manipulation are increasingly part of online interaction, yet many users are unaware not only that some of these behaviours exist, but of how destructive and insidious they can be. The image of trolling is that it is mainly the work of young people, but the fact is trolls come from all ages and backgrounds. They will use different strategies to trigger the response they want from people. Some of these are a lot sneakier than others. It is not just about personal abuse.” Dr Claire Hardaker, Lancaster University

In an article of the Journal of Language, Aggression and Conflict soon to be published, Dr Claire Hardaker warns that trolls have become more sophisticated. Still, she gives advice on how to identify troll attacks. She shows the detailed approach that trolls make use of and makes clear that the trigger is often amusement,

Here are the seven deadly sins of trolling and how they are effective
1) Digressing from the topic at hand, especially onto sensitive topics.
Not necessarily overtly argumentative, this tactic frustrates its targets with its pointlessness and circularity. Digression onto sensitive topics triggers the strongest reactions.

2) Hypocriticising, especially for a fault that the critic then displays themself.
A simple tactic, often this is pedantic criticism of grammar, spelling or punctuation in a post which itself contains proofreading errors to provoke exasperated responses from others.

3) Antipathising, by taking up an alienating position, asking pseudo-naive questions, etc.
This tactic is heavily reliant on deceiving the group it is aimed at and covertly manipulates egos, sensitivities, morals and feelings of guilt, usually to trigger emotional responses. It can also create moral dilemmas.

4) Endangering others by giving dangerous advice, encouraging risky behaviour, etc.
A trolling strategy designed to masquerade as help or advice whilst actually causing harm and/or forcing others to respond to prevent harm. It relies on the target’s social responsibility and moral obligation.

5) Shocking others by being insensitive about sensitive topics, explicit about taboo topics, etc.
This appears to succeed mainly due to the strength of feeling provoked by the deeply personal and extraordinarily hurtful nature of the troll’s insensitivity. It triggers a desire to retaliate that is stronger than the desire to deny the troll the satisfaction of a response.

6) Aggressing others by insulting, threatening, or otherwise plainly attacking them without (adequate) provocation.
This is open and deliberate aggression without any clear justification with the aim of antagonising its target into retaliating.

7) Crossposting – sending the same offensive or provocative message to multiple groups then waiting for the response.

Do you have any hints and tips how to work with internet trolls? Share them, we are sure most readers will enjoy your advice.

How the viral video web world is emerging (Infographic)

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Audio-video content and video content networks are on the rise. Not one company in the FMCG industry that did not try to start their own initiative around their brand or product in the last two years. From the hype of Social Media another hype was creaping up that many have not yet fully understood but think it might change the world of the advertising industry in the future: viral videos.

The advertising business hopes to make money through Youtube channels and the Google AdSense business. Google invested 100 Mio. US Dollars in the launch of new and original TV content for their Youtube platform, plus they built production studios in London, Los Angeles and Tokyo which might build up Google’s audio-video channel to become one of the main challengers for TV.

Next to the increase of vimeo traffic, more and more video advertising companies arise that produce content, media houses create content hubs as well as PR agencies. Obviously, social advertising companies like Unruly, hallimash or ebuzzing are doing their best to get bloggers implementing and writing about viral ads that their brand customers create. And in the end, the Social Star Awards will make all marketers happy when their virals have made it to become a “viral star”.

The following infographic by the Masters in Marketing Degrees offers some statistics on how the viral web video industry has emerged in the last few years.

The Economics of Going Viral

Mobile Advertising: Performance gets better, and Google takes 50% of revenue

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mobile-webThere are different views on why mobile advertising is performing. However, some new studies might spread some light: one form TNS and one from SessionM which did their study in cooperation with Millward Brown. The study SessionM published today shows that consumers react positively twice as often to mobile ads… but only as long as they get some value out of it.

Mobile banners are most used from smartphone owners when they get a gift card, coupon, events tickets or loyalty points. Although this gives some good insight in the ranking of the preferred mobile engagement options, consumers want to know what benefit they get out of the digital experience. It means that marketers need to be clever and having some good approach. The surveyed consumers replied that the way mobile ads are presented was crucial to their feedback.

The study makes clear that the mobile strategies need to be clear to the consumer, said Lars Albright, CEO of SessionM: “The questions are, ‘What value am I bringing to the consumer?’ And, ‘How am I doing it?'” It asked 1,000 consumers in a digital survey, as well as a dozen participants in each four hour interviews. 93% of respondents said they had the opportunity to choose a reward in exchange for their smartphone time was “important”. This comes as no surprise after the latest Adobe study telling us that often digital advertising is found “annoying”.

The difference between rewards-based mobile ads and different types of on-the-go promos was that rewards-based mobile ads performed better for purchase consideration (+65), the brand in brand interaction (+14%), branded website traffic (+13%), web searches (+8%), in-store shopping for the brand (+6%), and approaching the brand’s social media pages (+5%). Obviously, the user can be handled and does not always see banners as “annoying and invasive”.

Finally, while a lot of industry players see location-based services as the key to mobile’s future, Joline McGoldrick, research director at Dynamic Logic, Millward Brown’s digital practice, spoke about how interest-level marketing can be a huge help to the space. “Targeting is getting better in mobile,” Joline McGoldrick, Research Director at Dynamic Logicsaid, “but it is still not perfect.”

eMarketer 2013Now, although mobile ad revenue is far from reaching big amounts of ad spendings, many marketers see it as a growth area. Whatever the number that is attached to total mobile ad revenue worldwide is, Google is the leader with over half of surveyed people according to eMarketer. And if you see the numbers it seems that Gogle is still not happy with the budget chunk they do get, reaching out for more it seems. But also Facebook investors will see some light at the end of the tunnel with mobile ads on the rise. However, Google might like the competition but all that market dominance simply making way for some more challenging competition.

It will be interesting to see who will come up as the leader in this cmpetition, who can compete with Google in general, and will Google continue to grow their business? You tell us your views….