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Am liebsten würde ich diesen Post anfangen mit “Es war einmal…”. Denn es fällt einem schwer zu glauben, dass diese Geschichte in der heutigen Zeit nicht erfunden ist. Ist sie aber nicht…! Es geht um den Kundenservice der Sky Deutschland Fernsehen GmbH & Co. KG. Und würde ich mich nicht seit mehr als einem Jahr […]
Die aktuelle Studie „netz98 fragt nach – Einfluss sozialer Elemente im E-Commerce auf das Kaufverhalten“ des Marktforschungsunternehmens eResult GmbH im Auftrag der Internetagentur netz98 new media GmbH besagt, daß für fast 50% der Internet-Kunden Bewertungen und Empfehlungen anderer Kunden ein wichtiges Argument sind, überhaupt online einzukaufen. Gegenüber dem traditionellen Shopping biete Online Shopping mit dem […]
Facebook’s new privacy settings are causing their users a lot of headaches. PCWorld has summarized the changes with good links to further information. The Quit Facebook Day site is probably the “loudest” result from the privacy setting changes. And some people already think about the perfect social network. Maybe Gink is the answer…?! And some […]
The customer service world around us is changing with the social web, new technologies, and especially mobile apps. The question is how much this is effecting our perspective of the real offline world around us. A new technology is evolving that is beginning to connect the offline and the virtual world from a customer perspective […]
People are asking me quite often, what it takes to become a smarter social businessperson? I was about to write a post about it. But my strategy works along Jeff Jarvis words: “Do what you can do best and link to the rest!”. And yes, I have found that Don Reisinger at Gigacom has written […]
Although web 2.0 provides all the benfit for e-learning, the use is till low. The study “Benchmarking Online Operations: Snapshots of an Emerging Industry” by the consulting company Eduventures shows that the education they offer is still based on “rudimentary, text-based technology”. This stands in contrast to webinars, web-conference or any kind of podcast or […]
Isn’t it wonderful sometimes. I mean, going on the plane… and going offline. I love it… And this small post is the result of it: obviously online… The web is seen as the “freebie” media. And although I am seen as the “paid-content-advocat” and should not have done that… I have taken the issue of […]
In London the talk of the town in the internet industry and in bars yesterday was the BBC interview on Newsnight with Twitter founder Evan Williams – the first interview that he has given in the UK. And it is no wonder and not surprising that there was so much buzz around this interview. The […]
According to a recent study by the research firm MarketingProfs in early and mid-April, the main intention to use Twitter is learning in more or less real-time, then comes social networking benefit or pushing the ‘digital ego’. The results of the study revealed that almost… – 100% of the respondents said they value “getting information […]
Companies still don’t know whether to ignore Twitter or being aware of a Twitterstorm might save the brand’s value. David Sarno and Alana Semuels show good cases why major brands learn they’d better respond quick – focussing on Amazon, Skittles, Domino, Coca-Cola and Hasbro. How to explain the social web to your parents? Obviously, all […]