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Display advertising is facing a new era. Nicholas Carlson posts a great picture gallery with intelligent comments on the ‘Evolving beyond the banner ad‘. The advertising industry is shifting more and more budgets from offline to online. One big reason is the massive adoption and hype around Facebook, Twitter an the likes. A paper called […]
This is the news of the day! Facebook is cash-flow positive, has 300 users and their target -as Blake Chandlee, Vice President at Facebook, told me in a call today is- the 1 bio user barrier and that they don’t have plans to go public inthe near future. See Techcrunch for news and comments… Have […]
When managers talk to executives about social media the main question is always: Will the executives see the value for relationship- and brand-building. A new whitepaper called “Social Media: Embracing the Opportunities, Averting the Risks” says: Yes, they do! And if your executives still don’t know why they should implement social media guidelines, Brian Solis […]
One of the early adapters in terms of company experts for social media is definitely Coca-Cola. Robin Grant has summarized their efforts, linked to relevant posts and just given companies some ‘guideline’ for a successful social media strategy. And another case study on social media … but for non-profits: Tamar Weinberg refers to the interesting […]
In a lot of talks and meetings with clients I am asked if Twitter is a sales tool. Now, what would you say? The university professor might answer with a Solomonic answer: “Well, it depends how you see it…”. Being a member of the Twitterati it is one of these questions where you have to […]
Monetizing social networking platforms still is one of the biggest challenges in social media. Now, if we have a close look at Reuters, Myspace and Twitter are planning new monetization models: Myspace becoming a place for video gamers and Twitter offering add-on services for business? If the Twitter plan will become the future for this […]
There are not many case studies on how to leverage social media for business and how to engage customers, partners, and press with social media. One great company example offers Cisco. Mia Dand summarizes Cisco’s approach on openness, transparency and ROI. And if you find the time see also the example of the American red […]
Daß Kundenkommunikation kostenintensiv sein kann, ist kein Geheimnis mehr. Die aktuelle Studie ‘Reality Check 2009’ des Softwarehauses novomind AG zeigt jetzt, daß Unternehmen mehr als fünf Euro pro Kundenanfrage einsparen können, wenn sie ihre Beratungskanäle automatisieren. Denn bisher nutzen beraten neun von zehn Unternehmen ihre Kunden noch über die gängigen Kommunikationsoptionen E-Mail, Telefon und Kontaktformular. […]
Personal branding is the way to stand out of the crowd and being noticed in some special way in the business world which makes you unique. It is your value proposition for the future of your career. In a session at the webinale09 I held a speech about ‘Career 3.0 – split between personal branding […]
Brainstorming… ! This is a project which needs your help in order to start saving the future of the web in all its facets… A post for you, me and all of us platform owners, web maniacs, companies, advertisers, affiliates, social medians and web workers to do some brainstorming and share some thoughts on the […]