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In our times of social networking, there is an experience that I make which is in some way amusing. In some way it is quite difficult to understand why people do what they do. Fact is, people tell their contacts via social networks that they will be going on holidays… and don’t send as many […]
One of the early adapters in terms of company experts for social media is definitely Coca-Cola. Robin Grant has summarized their efforts, linked to relevant posts and just given companies some ‘guideline’ for a successful social media strategy. And another case study on social media … but for non-profits: Tamar Weinberg refers to the interesting […]
Today, the focus is on personal branding and your career… Are you a top executive? The so called C-level manager? And you want to understand what you resume needs in order to be interesting for recruiters. Meg Guiseppi has 10 top secrets for a great senior-level executive resume. In our online social networks the term […]
In London the talk of the town in the internet industry and in bars yesterday was the BBC interview on Newsnight with Twitter founder Evan Williams – the first interview that he has given in the UK. And it is no wonder and not surprising that there was so much buzz around this interview. The […]
In a lot of talks and meetings with clients I am asked if Twitter is a sales tool. Now, what would you say? The university professor might answer with a Solomonic answer: “Well, it depends how you see it…”. Being a member of the Twitterati it is one of these questions where you have to […]
It was about time to relaunch the Twitter front page and some days ago, Mashable already mentioned this next step. From the old front page it was nearly impossible to understand what this platform is all about, the new one shows what this platform could be in the future… Twitter becomes more like a mixture […]
Monetizing social networking platforms still is one of the biggest challenges in social media. Now, if we have a close look at Reuters, Myspace and Twitter are planning new monetization models: Myspace becoming a place for video gamers and Twitter offering add-on services for business? If the Twitter plan will become the future for this […]
New logo for The Strategy Web? Yes… Creation contest is done… now for the vote. Your input much appreciated… Facial recognition is something that can become very dangerous for your career if you show the wrong picture in the wrong social network. But it becomes even more complicated when this vision comes true: facial recognition […]
Is there a secret, why corporate blogs and business blogs have more success than traditional corporate websites? Is it the modern architecture of blogging systems? Is it the exiting and exhilarant spelling style of bloggers? Or is a conspiracy of the digital natives against the internet retirees? Nothing of it! Blogs and bloggers are simply […]
There are not many case studies on how to leverage social media for business and how to engage customers, partners, and press with social media. One great company example offers Cisco. Mia Dand summarizes Cisco’s approach on openness, transparency and ROI. And if you find the time see also the example of the American red […]