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Personal branding is the way to stand out of the crowd and being noticed in some special way in the business world which makes you unique. It is your value proposition for the future of your career. In a session at the webinale09 I held a speech about ‘Career 3.0 – split between personal branding […]
Brainstorming… ! This is a project which needs your help in order to start saving the future of the web in all its facets… A post for you, me and all of us platform owners, web maniacs, companies, advertisers, affiliates, social medians and web workers to do some brainstorming and share some thoughts on the […]
The life of non-profit organizations depends on relationships. One reason why social media is such a great opportunity for them. Alexandra Samuel explains in five good points why non-profits are good at social media. And there is a lot of information in this post how businesses can profit from non-profits… Time is money and still […]
The difference between Facebook pages and Facebook groups is…? Well, if you still don’t have the proper answer… OK, here is one of the finest explanations by Howard Greenstein that I found on the web for those companies that evaluate on smaller or bigger interaction on Facebook. Companies still ask what the return for investing […]
For top management there is a significant change in how to run a successful company – not only because social media turns the world upside down. On his blog, Gary Hamel, Visiting Professor of Strategic and International Management at the London Business School, gives some insight in a two-day work-shop of top managers and what […]
According to a recent study by the research firm MarketingProfs in early and mid-April, the main intention to use Twitter is learning in more or less real-time, then comes social networking benefit or pushing the ‘digital ego’. The results of the study revealed that almost… – 100% of the respondents said they value “getting information […]
Companies still don’t know whether to ignore Twitter or being aware of a Twitterstorm might save the brand’s value. David Sarno and Alana Semuels show good cases why major brands learn they’d better respond quick – focussing on Amazon, Skittles, Domino, Coca-Cola and Hasbro. How to explain the social web to your parents? Obviously, all […]
If you have a vision for some trend or future business, it makes you happy to see that people pick up similar thoughts and spread them on the web. When I had the idea of creating the personal web manager, I thought this will be ‘utopia’. Now, Virgina Heffernan writes about the ‘necessity’ of Twitter […]
A recent study from Marketing Profs and Forrester Research amongst 300,000 marketing executives and other management professionals, conducted in late 2008, offers insight in the latest b2b marketing strategies, budgets, tactics and attitudes. The key findings are that marketers have three deeper needs for the future: measuring effectiveness becomes increasingly important (i.e. webinars and search […]
Cloud Computing spaltet die Gemeinde der IT- und Business Entscheider immernoch. Eine aktuelle Studie des IT-Beratungshauses Avanade zeigt, daß Cloud Computing zwar Punkte bei Wirtschaftsentscheidern sammelt, aber ebenso wie das Thema Social Media haben die meisten von ihnen laut der aktuellen Studie Sicherheitsbedenken und befürchten Kontrollverlust. So wird der Umzug in die virtuellen Rechnerwolken wohl […]