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301 search results for: social business

282

Report: Marketers web-strategy not listening to SMB needs

The latest report from Bredin Business Information (BBI) finds that SMB’s will not become customers with the common marketing strategies: Marketers are going online while small and medium-size companies are still living the offline world of direct mail and tradeshows. The two surveys by BBI, conducted in late January and February, combine the findings of […]

283

News Update – Best of the Day

There is a lot of talk on the success of Twitter. Now, there is a psychological explanation by Kevin Maguire: From Abraham Maslow’s hierarchy of needs to ‘the hierarchy of tweets’. This is a must read…! Although Twitter might be a web-based service, the offline-world does exist next to it… and the value in joining […]

284

News Update – Best of the Day

Twitter is hiring a VIP concierge. Not true… yes it is. The internet is the world of freebies? Not anymore and there are good reasons for it. The Economist refocuses the old strategic approach on paid services on the internet which is a great wake-up call for the web world – and again reminds me […]

287

News Update – Best of the Day

The fifth annual Digital Outlook Report from Razorfish helps marketers make smarter decisions about their digital media spend – especially in a recession. The latest executive summary of the 2009 DOR summarizes three main statements: Portals continue to lose their grip, social media becomes social influence and long tail TV rises. Measurement on the spot: […]

288

News Update – Best of the Day

One advice how to find brands and companies on Twitter. Lee Odden knows of 11 advanced and more productive ways that might be helpful when connecting with other brands and marketers on Twitter (via a managed list). One question every blogger thinks about is ‘Submitting Blogs in Blog Directories’? Ted Demopoulos enlightens the background on […]

289

Die Zukunft des mobilen Web: Experimentierzeit ist vorbei

One-on-One Interview with Olav A. Waschkies Director Strategic Marketing & Mobile Internet, Pixelpark Olav A. Waschkies arbeitet seit über 15 Jahren in der Kommunikationsbranche und verantwortet seit Anfang 2008 als Director Strategic Marketing & Mobile Internet, die Mobile-Aktivitäten von Pixelpark Agentur. Der gelernte Betriebswirt mit Stationen an der Universität zu Köln und der Universidad de […]

290

News Update – Best of the Day

Die richtigen Strategien für Social Media zu finden, ist derzeit ein Versuch von zahlreichen RP- und Marketingexperten. Geoff Livingston, ein bekannter amerikanischer PR Stratege, bringt die Komplexität der Thematik in seinem Post ‘Five Social Media Strategies‘ kurz und prägnant auf den Punkt. Es gibt viele Leitfäden für die Planung einer Webseite – aber nicht viele […]