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Why do also small businesses need a website? The answer is easy. A recent Nielsen Online custom survey from WebVisible, Inc. shows that if somebody wants to buy a product, 92% do some research online first and then might purchase locally. So, if small businesses do not have a website, these companies are “virtually invisible […]
Monetizing social networking platforms still is one of the biggest challenges in social media. Now, if we have a close look at Reuters, Myspace and Twitter are planning new monetization models: Myspace becoming a place for video gamers and Twitter offering add-on services for business? If the Twitter plan will become the future for this […]
Kevin Spacey and David Letterman gave the perfect show act at Letterman’s Late Night show on CBS TV. And suddenly these guys were talking about Twitter … pinging verbal tweets to and fro. And then, Kevin Spacey finds the perfect business model for Twitter. Okay, maybe a bit expensive…!? David Letterman: Did it cost you […]
New logo for The Strategy Web? Yes… Creation contest is done… now for the vote. Your input much appreciated… Facial recognition is something that can become very dangerous for your career if you show the wrong picture in the wrong social network. But it becomes even more complicated when this vision comes true: facial recognition […]
There are not many case studies on how to leverage social media for business and how to engage customers, partners, and press with social media. One great company example offers Cisco. Mia Dand summarizes Cisco’s approach on openness, transparency and ROI. And if you find the time see also the example of the American red […]
The life of non-profit organizations depends on relationships. One reason why social media is such a great opportunity for them. Alexandra Samuel explains in five good points why non-profits are good at social media. And there is a lot of information in this post how businesses can profit from non-profits… Time is money and still […]
Although a study shows that 36% of internet searches lead to negative results, Microsoft and Google are still fighting their virtual competition for the best search engine – Bing vs. Google. Now, an eye-tracking study by User Centric offer a first look in the success of both. In sponsored links Bing performed better… “However, sponsored […]
Alarm on the American local SEM advertising front… 50% of Google’s self-serve advertisers get lost as clients the following year, reports Silicon Alley Insider based on a study by Clickable. If you are from the advertising industry, then there is no way around this makeover of Don McLean’s American Pie about media and advertising… The […]
The difference between Facebook pages and Facebook groups is…? Well, if you still don’t have the proper answer… OK, here is one of the finest explanations by Howard Greenstein that I found on the web for those companies that evaluate on smaller or bigger interaction on Facebook. Companies still ask what the return for investing […]
This is just some thoughts creeping up my neck… Based on … … the development of technology convergence of markets for a full-fledged digital value chain … … an imaginary 5-year marketing and media reach spending projection … … knowing that iphone user love Twitter and offer a great target group … And then the […]