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Is business becoming web-business? At least you have to plan holistically to make your company departments understand why it will become social, thinks Jeremiah Owyang. And I completely do agree with these thoughts… With the rise of social media the world is thinking about the future of advertising. And some companies are right in the […]
As brief as possible as of flying to dmexco today… Who is talking about recommendations for a great Twitter account in a blog? I will today: TheRealPRMan, Steve Farnsworth, is a great source of information for social media and pr relevant topics… i.e. he found the post: 50 things for using Twitter for business. Social […]
Display advertising is facing a new era. Nicholas Carlson posts a great picture gallery with intelligent comments on the ‘Evolving beyond the banner ad‘. The advertising industry is shifting more and more budgets from offline to online. One big reason is the massive adoption and hype around Facebook, Twitter an the likes. A paper called […]
Is the iPhone a killer for mobile advertising? A study by Chitika says: Yes, it is as iPhone users click the fewest mobile ads. Is the internet the future of radio? At least in the US it obviously is – according to a study by Knowledge Networks: 18% of the time US consumers use media—nearly […]
When managers talk to executives about social media the main question is always: Will the executives see the value for relationship- and brand-building. A new whitepaper called “Social Media: Embracing the Opportunities, Averting the Risks” says: Yes, they do! And if your executives still don’t know why they should implement social media guidelines, Brian Solis […]
One of the question of our web 2.0 times: How are companies benefiting from Web 2.0? The latest McKinsey Global Survey results deliver some insight and were well-analyzed by Andre Yee. Coupons are not dead. They found a new renaissance in the online world and Dan Meihls gives us hints how we can get more […]
One of the early adapters in terms of company experts for social media is definitely Coca-Cola. Robin Grant has summarized their efforts, linked to relevant posts and just given companies some ‘guideline’ for a successful social media strategy. And another case study on social media … but for non-profits: Tamar Weinberg refers to the interesting […]
Today, the focus is on personal branding and your career… Are you a top executive? The so called C-level manager? And you want to understand what you resume needs in order to be interesting for recruiters. Meg Guiseppi has 10 top secrets for a great senior-level executive resume. In our online social networks the term […]
Sponsorships on retail sites are more likely to convert into sales than clicks on organic search engine results… and visitors will spend more. This is what a new study by Engine Ready. Another breaking deal is done! Facebook buys Friendfeed… and by doing that also a great real-time search-engine. Twitter refused a deal with Facebook […]
In London the talk of the town in the internet industry and in bars yesterday was the BBC interview on Newsnight with Twitter founder Evan Williams – the first interview that he has given in the UK. And it is no wonder and not surprising that there was so much buzz around this interview. The […]