Curiosity – Brand anarchy is to create invisible advertising

Curiosity is it what makes the world get mad. Whether it is IKEA’s smallest shop of the world put in a banner, some invisible commercial.

Lynx, in cooperation with Soap Creative, know how to produce some curious innovative digital art work. They have created this campaign which just went live in Australia. This is the world’s first invisible ad installation. It is using some special LCD screens that can only been seen with polarised glasses.

People passing by in some street in Sydney got some polarised glasses which unlocked the curiosity of the invisible screens, scenes the normal eyes could not see by the naked eye. And finally, then the content was unleashed. Couples were to be seen while having their pleasures and random dogs swimming in a room of water. Actually in my hotel they are swimming on the television but that is another story.

IKEA, Facebook and photos

The ‘mantra’ of this blog and my vision is: connecting offline and online. I remember being at IKEA some days ago and thought about the idea to take photos of typical IKEA people.

So, there was this mid-aged couple sitting on a sofa in the middle of the big round tour paths. They did not bother about the hundreds of people passing by. I saw them and thought: How long have they been sitting there? And all of a sudden the woman takes out of her ruck-sack a thermos jug, two mugs and sandwiches. No lie! And be sure… these two were really relaxed and it seemed to be ‘living’ the IKEA dream.

I would have loved to take a picture of them but they did not want to be ‘in the internet’. Shame…

Why do I tell you that? IKEA started a well-thought promotion that let’s users win stuff by tagging photos of IKEA rooms on Facebook. (Agency: Forsman & Bodefors).