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One of the question of our web 2.0 times: How are companies benefiting from Web 2.0? The latest McKinsey Global Survey results deliver some insight and were well-analyzed by Andre Yee. Coupons are not dead. They found a new renaissance in the online world and Dan Meihls gives us hints how we can get more […]
In our times of social networking, there is an experience that I make which is in some way amusing. In some way it is quite difficult to understand why people do what they do. Fact is, people tell their contacts via social networks that they will be going on holidays… and don’t send as many […]
One of the early adapters in terms of company experts for social media is definitely Coca-Cola. Robin Grant has summarized their efforts, linked to relevant posts and just given companies some ‘guideline’ for a successful social media strategy. And another case study on social media … but for non-profits: Tamar Weinberg refers to the interesting […]
Don’t we love to play this game with kids because we know how happy it makes them… Pick-a-boo. But as adults using social networks: What is it that makes us happy? Some weeks ago, I asked some friends of mine who in turn asked friends of theirs as well as their colleagues: What is the […]
Today, the focus is on personal branding and your career… Are you a top executive? The so called C-level manager? And you want to understand what you resume needs in order to be interesting for recruiters. Meg Guiseppi has 10 top secrets for a great senior-level executive resume. In our online social networks the term […]
Sponsorships on retail sites are more likely to convert into sales than clicks on organic search engine results… and visitors will spend more. This is what a new study by Engine Ready. Another breaking deal is done! Facebook buys Friendfeed… and by doing that also a great real-time search-engine. Twitter refused a deal with Facebook […]
Isn’t it wonderful sometimes. I mean, going on the plane… and going offline. I love it… And this small post is the result of it: obviously online… The web is seen as the “freebie” media. And although I am seen as the “paid-content-advocat” and should not have done that… I have taken the issue of […]
In London the talk of the town in the internet industry and in bars yesterday was the BBC interview on Newsnight with Twitter founder Evan Williams – the first interview that he has given in the UK. And it is no wonder and not surprising that there was so much buzz around this interview. The […]
In a lot of talks and meetings with clients I am asked if Twitter is a sales tool. Now, what would you say? The university professor might answer with a Solomonic answer: “Well, it depends how you see it…”. Being a member of the Twitterati it is one of these questions where you have to […]
Why do also small businesses need a website? The answer is easy. A recent Nielsen Online custom survey from WebVisible, Inc. shows that if somebody wants to buy a product, 92% do some research online first and then might purchase locally. So, if small businesses do not have a website, these companies are “virtually invisible […]
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