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As Facebook and Twitter are becoming stronger and stronger, the search giant Google had to do something about it. Especially, after Google Buzz did not really take off. Google more or less had to announce some new social networking tool as a leading technology company. Now the baby is born. It is called Google Plus… […]
About one year ago Twitter started introducing their new monetization model: Promoted Tweets. Twitter expects 150 Mio. USD revenue this year with the program. Now, one year later the first “success story” have been published, and Gordon Mc Millan writes a nice summary “Do Twitter ads work?“. Not really, it seems… Is tablet computing changing […]
BrightEdge recently uncovered with a research project that social profiles of most leading brands don’t rank well in Google. Although many companies still invest a lot of their budgets in SEM/SEO activities, most of them forget to increase their social media presence from a search results perspective. The research reviewed 200 of the world’s top […]
Die Arbeitswelt verändert sich. Die Menschheit fägt sich, ob Social Software, Social Media, Social Networking oder Web 2.0 harte Arbeit ist, oder die Produktivität der Businesswelt an den Abgrund treibt. Geht es nur um die Erhöhung des persönliche Reputationsindex, des Personal Scoring Index, oder ergibt sich nachhaltige Lead Generierung -erst kürzlich als Salestainability umschrieben- und […]
The main fear of C-level management is loss of control when it comes to the new media. The truth is the younger generation expects to have access to social media at the workplace and they use it, too. Management wishes you are working hard, but you are hardly working? Management finds Facebook and their different […]
How will the future of the workplace look like? I have my views: flexible working hours, mobile offices and driving busness by networking outside of the office. Generally speaking, I love to share ideas and thoughts that I come across like these work displacements. Now that Porsche and VW (partly) banned access to social networking […]
A recent international survey of 2,200 mothers shows 81% of children under the age of two currently have some form of online presence — ranging from photos uploaded and shared by their parents, to a full-fledged profile on a social networking site, writes Mashable. What is the futre of social networking? Everyone would like to […]
According to the latest Pew Internet & American Life report the demographics of older internet users turning to social media is on massive growth. The study results show that 47% (April 2009: 23%) of internet users age 50-64 and 26% (April 2009: 13%) 65 and older use social networking. And the main reasons for the […]
We have asked ourselves this question when talking about the future working place and personal branding on the Lotus JamCamp: How effective are corporate social media policies? This study by security solutions provider nCircle shows again that 39% of the companies still ban social media usage at work. Reason: Security risks! While F-Secure finds that […]
Just some weeks ago, I have been talking about the idea of replacing loyalty cards by social networking customer service to drive customer engagement. Now, the New York Times has extended the idea by the integration of location-based advertising using Foursquare… and of course replacing loyalty cards by social networks activity and mobile apps. The […]