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How mobile is exploding in 2012

The world is talking mobile. Desktops are dead. Smartphones and tablets are rocking! The market for mobile is massive and continues to grow around the world. Mobile is redefining the world we live in, the way we interact and the way we communicate on a daily basis.

The following infographic by Trinity explains nicely in a collection of stats how much the mobile market will influence our daily shopping behavior in the future. You just have to have a look at some numbers…

Worldwide, there are 6 Billion mobile subscribers. Obviously some own two devices which means that probably not 87% of the world population has one. The biggest growth comes from China and India that account for 30% of the growth. In only the last three years, developers have thrown 300.000 apps on the market. One of the main reasons why 1.2 Billion users access the Internet from their mobile devices. And the winner of all this development? Google! They sign 2.5 Billion USD in mobile ad spendings a year.

Mobile is exploding all over the world in 2012. And no marketer can dare not to see this development…

How Mobile Marketing and B2B work together (video)

We have already shared some information on a Google and Compete study that shows why B2B and mobile have a close connection. And the most relevant information from a mobile point of view can be taken from eMarketer graphic.

The importance of mobile for B2B is partly as business decision makers are frequent travelers, thus most connected business people, and partly as smartphones and tablets have given them a new freedom. And today, we also know from CNBC research that executives in Europe see the increasing value of being engaged on Twitter. B2B managers can and have their conversations anytime-anywhere from their devices.

But what is the marketing potential it offers for companies then?

As business decision makers by their definition have to be fast in their decision making process, today’s professionals need to be connected, informed, and productive wherever they are traveling, or whenever they are in meetings. As of that mobile devices give B2B marketing new opportunities to open up new relationships if using apps, QR codes or video in an intelligent way.

In her YouTube channel, on Twitter and in her blog) Christina CK Kerley shares her knowledge on mobile B2B strategies alongside some good cases. Her latest video gives some insight in how B2B marketers can use mobile to connect the offline and the online world in order to leverage B2B printed ads, to integrate the customers’ voice into video, or to bolster B2B thought-leadership content through images, video and text.

How much data the world is sharing in one minute…

We might have had our views on the explosion of content in 24 hours and 60 seconds before. However this world is so dynamic and steadily finds and invents new platforms that it does make sense to share the latest graphical data sheet by DOMO.

If data never sleeps, then I am asking myself when we find a rest. In 60 seconds massive amounts of data gets generated via tablets, smartphones, and other application across the Internet. Interesting to see where this data is coming from.

Have you ever thought about how much data you are sharing in one minute or one day?