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Social network users love to spend time watching videos according to the latest Nielsen figures. The total amount of time spent was 999.4 million minutes in October – an increase of 98% to 2008. People watched 349.5 million videos (up 45%). Facebook was the No. 1 online social networking and blog platform for video consumption […]
The internet industry is in a change period. Harvard Business editor Umair Haque paints a great picture on the effect this has for the media industry. He explains “The New (New) Mediaconomy” and talks about the old media industry generating soda while the new (new) economy users want distinctive wine. Excellent description! If you think […]
In our times of social networking, there is an experience that I make which is in some way amusing. In some way it is quite difficult to understand why people do what they do. Fact is, people tell their contacts via social networks that they will be going on holidays… and don’t send as many […]
In London the talk of the town in the internet industry and in bars yesterday was the BBC interview on Newsnight with Twitter founder Evan Williams – the first interview that he has given in the UK. And it is no wonder and not surprising that there was so much buzz around this interview. The […]
It was about time to relaunch the Twitter front page and some days ago, Mashable already mentioned this next step. From the old front page it was nearly impossible to understand what this platform is all about, the new one shows what this platform could be in the future… Twitter becomes more like a mixture […]
Monetizing social networking platforms still is one of the biggest challenges in social media. Now, if we have a close look at Reuters, Myspace and Twitter are planning new monetization models: Myspace becoming a place for video gamers and Twitter offering add-on services for business? If the Twitter plan will become the future for this […]
Personal branding is the way to stand out of the crowd and being noticed in some special way in the business world which makes you unique. It is your value proposition for the future of your career. In a session at the webinale09 I held a speech about ‘Career 3.0 – split between personal branding […]
Social networking is a challenge. If you need some inspiration, read the 12 stories by David Spark, and you know how to continue and professionalize your social networking efforts. Did you know that web 2.0 is over? No, check it out at Geek and Poke… Do you need extraordinary emoticons for your mails? Well, according […]
According to a recent study by the research firm MarketingProfs in early and mid-April, the main intention to use Twitter is learning in more or less real-time, then comes social networking benefit or pushing the ‘digital ego’. The results of the study revealed that almost… – 100% of the respondents said they value “getting information […]
The latest report from Bredin Business Information (BBI) finds that SMB’s will not become customers with the common marketing strategies: Marketers are going online while small and medium-size companies are still living the offline world of direct mail and tradeshows. The two surveys by BBI, conducted in late January and February, combine the findings of […]