Marketing Campaigns Examples for Gambling Websites

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Gambling is a competitive industry just like any other and as with other industries advertising campaigns can be the key to a site’s success. There are many different incentives used by those in this sector to entice in new players and make themselves stand out.
One of the most prolific deals that gambling sites extend to their public is a bonus, whether it’s totally free or comes with a deposit. These work particularly well as it is seen by many as an equivalent to free money to use however they please and works as an excellent incentive.

Roulette

Another way that sites can get players in the door is by creating a theme that’s on trend. This could be anything from a movie to a character and online casino sites that will be opened in 2016 or those that already exist are using this to its full advantage. This tactic taps into an existing fan base and combines recreational gaming with a concept that players already know they enjoy. Branded slot games are a growing trend because of this, as players see a movie that they enjoy reincarnated and can’t wait to take it for a spin. This also helps the site seem more personable and friendly, especially if they use a mascot.

Being social with players gives another boost to the ranks of a casino. As we all know social media is an excellent way for brands to reach out and be seen by a wider audience. The use of incentives by online casinos also helps when using Facebook, Twitter and Instagram as they can boost posts that offer the best deals.

Typepad

Television advertisement is a medium that never grows old and many gambling sites now rely on creating an eye-catching advert. This can be a little trickier than advertising online however as there are governing bodies that must review these adverts.

Gambling Kid

The need to drive traffic to a site is felt by every business on the internet and these are just a few ways that gambling sites manage this flow. They still rely on basic advertising principles but they are tailored to the market.

Sales Tools: From Social Selling to Lead Management (Infographic)

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One of the questions, consultants get asked day in and day out is: “What are the latest tools we could use to boost our lead generation and accelerate lead management?” Being in the sales environment for almost twenty years, I have seen a lot of tools coming and going: From Excel to Goldmine, from Plaxo to SugarCRM, and from ACT! to LinkedIn Sales Navigator.

As for all marketing technology, the business impact and the value for the sales results always depends upon various factors like people, process and prospects. However, some tools have proven to become more successful than others lately – depending on where in your pipeline they might come up and drive your sales people to some unknown height.

The team at KeyReply have come up with some interesting infographic that highlights some of the latest cool tools and where they perform best in the sales pipeline.

KeyReply RevenueMachine

maybe this already helps you to save you from your next RFP. In case you need some more information on the definition of the funnel stages, check out the original post from KeyReply here. And if you need some help in understanding the value of some of those tools for your social selling strategy, feel free to get in touch.

Study: Executives more active on mobiles than ever before

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With their annual study called “Mobile Elite” (2013 and 2014 versions here) CNBC has been focussing in the last two years on how executives use their mobiles for business, and when and how it helps them doing their business more effectively. A survey that is tracking senior business executive’s use of mobile devices across Europe, Asia and the US.

Now, they have come up with their latest update “Mobile Elite 2015” that more or less global executives have become mobile in terms of reaching a mobile device saturation point. Already more than 9 out of 10 business executives access the mobile web to get the latest business content and news updates via their tablets or smartphones (of which they have in average 6 (!) devices at home). Compared to last year, the access to “news feeds” has shown the highest growth for smartphones (45% to 60%). Their main time of reading the news is in the morning of weekdays (87%), predominantly with interest in financial news and stock prices (71%). Six in ten business leaders say they access the news via mobiles in the morning.

However, when we think that the weekend is a “news off time” for business execs, we might prove wrong. More than over six in ten business decision makers check their news and business content over the weekend. It is their time to deep-dive into content as time allows them to. Like last year’s results it becomes clear that as of the mobile options most of the top management does not differentiate between weekday and weekend any longer. Mobiles keeps them in the business all days. Furthermore, the second screen phenomenon can also be seen at business executives. TV might still be their main source of content delivery in the morning (51%), but three out of four (75%) watch TV at the same time as using their mobile device (6% more than in 2014), or maybe on their mobile devices.

“With mobile saturation at an all-time high, we’re now seeing business executives shifting their attentions towards a more connected lifestyle. With a slowdown in hardware innovation in 2015, the survey suggests that global executives are unlocking the potential of their technology to be more connected, more of the time. We could be witnessing the start of the next mobile renaissance.”
Mike Jeanes, Director of Research, EMEA, CNBC

Spot On!
Even more interesting to see is that the Internet-of-Things (IoT) has found their way into the business executives homes. Just about four in ten business leaders operate apps at home via their mobiles. This means that top decision makers become “early drivers” of technology by the use of mobile devices and wearables. More than every second respondent (54%) claimed to like the idea of hands free technology. This means they do not want to end their mobile journey with smart homes and smart security systems. Still, when it comes to cyber security business leaders are now “extremely concerned”. More than three out of four (82%) value mobile data privacy and security a “concern”, while admitting (41%) it is the most important technological influencer for 2016, followed by cloud technology (35%) and mobile e-commerce (34%).

The study shows that the C-Suite might be fully mobile but also understands and respects the responsibilities it needs to create a sustainable future.

Would you agree?

CNBC Mobile Elite Infographic 2015

Study: Social Media making millennials less social

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Sorry millennials! Us, the Baby Boomers, we have suspected this for quite a while. While you might be reading this post on your smartphone, you are probably somewhere in a park, in a bar or a coffee shop, chatting up some of your fellows. Ever considered to stop reading this during the conversation, or better before you started talking?

In a recent study by Flashgap (which findings come close to a study from 2014), it becomes clear how obsessed millennilas are with social media and how much it is affecting their social lives. The study states that 87% of millennials admitted that they are distracted by their smartphones when they are going out.

Now, this might be some predjudice from males but females seem to be slightly more addicted. 76% of females replied they do check social media platforms 10 and more times when they are out of home. Their male counterparts are less active with just 54% answering accordingly.

Flashgap Study 2015 Unsocial Millennials

Now, the question is why the millennials are so engaged in their social media lives? The answer ist hat more than half of all millennials (54%) fear to miss out on the latest news, when they are not checking social networks regularly.

The funny thing is that many millennials (74%) do post when drunk, but in the end regret it afterwards. Whether it is the drunk selfies, any kind of revelations of love to exes friends or any other sort of revealing messages that go along streams and messages. 71% of millennials regretted posting a picture on a social network after more than 3 drinks.

Spot On!
So, why is Flashgap promoting this study? They have got a new app that might become the answer to saving millennials from social media nightmares. Flashgap is a time-delayed photo-sharing app. With over 150,000 users, Flashgap could really become a solution. And guess what?! The app was inspired by the bachelor party film, ‘The Hangover’. Surprised?

Five components of digital marketing operations (Infographic)

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According to some infographic from McKinsey&Company successful digital marketing can boost their marketing effectiveness by 15-25% if they use the following five components of marketing operations. So, if your company wants to beat the competition, you better follow the advice to implement these five important components.

Here is just some remarks from our consulting business to why those topics might be of relevance to your digital strategy…

1. Customer Insights
Many companies still have not yet implemented a real web analytics or a social media monitoring tool in order to understand the inner and outer impact of consumer demands and reactions.

2. Customer Experience
Market research and product marketing often pretends to know what needs to be build, produced or offered. However, reality shows that often consumer expectations and company opportunities lack the match. Often companies lack the alignment with sales and marketing.

3. KPIs and Measurement
Understanding what makes consumers, companies and decision makers purchase a product or service is aiming for predictive analysis and forecasting when focusing on ROI. Still, KPIs need to be realistic and often lacks the knowledge of what technology is capable of.

4. Marketing Technology Infrastructure
The real bottleneck of digital marketing these days. As of the big marketing technology landscape and a grown intern technology infrastructure, technology decisions are very often a shot in the dark.

5. Process & Governance
Generating real benefit from technology is depending on the right people who get the appropriate training und understanding for the tools’ capabilities. And as people are often not used to those modern tools and how to use them, they want a (brand) governance (and compliance frameworks) which keeps them in their seats.

McKinsey-DMO-Infographic

comScore: Increase in app usage, mobile web still important

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Mobile is on the rise but web is still king? Well, it is one of these findings that makes you wonder on first reading. Although websites still reach bigger audiences, web users spend most of their time in mobile apps according to comScore.

Monitoring the time between June 2014 and 2015, comScore finds in some research that the audience for mobile websites is around 250% bigger than mobile apps. Furthermore, it is growing twice as fast as apps. As a reason for this development comScore sees the closed garden phenomenon a challenge for apps. Web versions are much more fluid in terms of linking between content, social and search.

comScore also found that FB and Google own eight of the 10 most-visited mobile apps with Facebook winning the “competition” (almost 126 million unique visitors) with nearly one in two users who installed the app saying using it most frequently.

comScore apps web usage 2015

It is not surprising that Facebook’s app as of it’s reach is not the fastest growing app any more compared to Google’s audio-video sharing platform Youtube (9 to 18% growth) with 99 million users. However, after seperating their Messenger app from their main Facebook platform, the Messenger was grew double the size compared to last year.

Where people between the age of 18 and 34 spend most of their time is on Facebook (nearly 26 hours a month), Instagram (7 hours), Snapchat and Tumblr (6 hours) and Twitter (3,5 hours).

comScore digital time spend 2015

ComScore said mobile phones now account for 62% of all time spent online. Within that total, the research firm said 44% of time is spent on smartphone apps, up from 33% two years earlier. Mobile users spend more than 70% of their time in smartphone apps, dwarfing time spent on tablet apps and mobile websites.

Spot On!
The comScore mobile report gives a good indication of where the evolution of apps and their usage might lead in the future. It shows that “messaging is a very hot sector for apps” but is still early stages in the US. Looking at the time people spend with certain categories, the leading areas of interest were social networking (29%), radio (15%), games (11%), multimedia and instant messaging (6%), and music (4%).

comScore share of mobile apps time spend 2015

As the research was monitoring the US audience, the two apps that were not owned by Facebook and Google under the top 10 were the music apps from Pandora and Apple Music. Furthermore, new service apps like Uber and Lyft have become more and more popular, comScore finds.

How to become a top (social) seller (Infographic)

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To decide strategically on social selling is not a question, if it is going to stay in the future, rather than how and why to use it. If your sales people and your brand wants to step out of the circle of those “We are not there yet!” industries, then the following infographic from LinkedIn might deliver the right inspiration on how to leverage social selling tools in order to amplify your brands messaging and your company’s outreach. If you start today, it will demonstrate your thought leadership and brand advocacy of your employees if you set up the processes right with the aim to build loyalty and generate more leads than your competition.

So, if you want to become a top (social) seller, check out this infographic. Consider the options and make sure you use the advice given from today on.

LinkedIn-8-steps-to-become-a-top-seller-infographic

Study: Trust is king – How, when and where consumers buy online

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Fair enough, it is only a US-based insight among some 2,000 online and mobile shoppers in July 2015. However, the message could be taken to any other market I guess these days…

The main factor for consumers to make a purchase decision, is trust. This is the finding from Amazon which conducted a study with Pymnts.com in order to understand, where consumers start their buying journey, why consumers buy from one site and leave the other one without making any purchase. Furthermore, the study states that price or ease of delivery are not the main features driving purchase decisions.

The US consumer needs trust in a site (23%) so that they purchase from some retailer. Oterh features that came in th next places were tailored promotions or rewards (16%), a good experience in the past (14%) or products being available in an acceptable time frame (13%).

Interestingly enough, other tactics like good shipping considerations (11%), preferred method of payment (8%), ease of use (6%), a site that recognizes me (4%), being a preferred customer (3%), being able to check out as a guest (1%) and store billing and shipping info (1%) came in much later in the ranking.

Pymnts 2015 - Why they buy

“You need a strategy that is about more than being present,” he said. “You need a strategy that is about being present where your customers are because if you are not, then you are not being customer centric. There’s no such thing as a relationship without trust.” (Patrick Gauthier, VP, Amazon Payments)

So, where does the consumer journey start? The study also found that almost every second out of three respondents (64%) start by searching for a product on a marketplace, followed by their favourite brand websites (48%), search engines (40%) and social media (29%).

Pymnts 2015 - Where they buy

“The ultimate digital destinations are driven by trust – trust that the sites have what they want to buy, trust that they will be given a fair price, trust that their goods will be delivered to them in a time frame that is relevant.” Karen Webster, CEO, MPD

Just check your own habits and experience. What would you say makes you buy something from an online shop? We look forward to your comments…

Study: Marketers biggest social media challenges in 2015

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One of the latest reports around social media tells us that measuring ROI (60%) is still the most challenging aspect for marketers when facing all their social media efforts. This is the main message from a report by Simply Measured and TrustRadius.

The findings that are based on some survey data from almost 600 social media practitioners between February and March 2015 also show that other top challenges are tying social activities to business outcomes (50%), developing a social media strategy (48%), and securing enough internal resources (40%).

Social Media Challenges Trustradius 2015

Although the main message is clear, there are some small variances between company sizes when separated int small businesses (1-50 employees), midsize companies (51-1,000 employees), and enterprises (more than 1,000 employees). While smaller companies struggle setting up and developing their own social media strategy, enterprises are trying to secure enough internal resources to master their social media efforts.

The integration of social media into the overall business is also a big way to go obviously. First of all is the alignment of social media goals with the overall business goals not fully connected. But even more challenging is the question whether all the efforts generate some business impact. Many marketers are working intensely with data and analytics to optimize their marketing strategies but the proof seems not yet been given.

Maybe this is all based on the missing tool strategy, which is also one of the major findings of the report (not surprisingly based on study makers). How to manage and measure social media activities, is often not a question of whether companies know the tools but still they are predominantly sourcing the monitoring out for example, and then wonder why data gets not interpreted properly. Also, some are not happy with their tool choice.

Social Media Metrics Trustradius 2015

Spot On!
The findings are not surprising when the targets from all three company sizes is brand awareness. Still, companies should be able to better understand KPIs in the social selling process. It seems that companies and brands still have not yet understood the value of a friend, follower, LIKE, share or a comment. Furthermore, they still do not have the opportunity to link their data findings and their social media engagement back to some CRM database in order to leverage data sets around their customers. Furthermore, the missing social sales strategy combined with a clear lead processing and management is essential, and most companies do not have an answer here. Obviously, a lot of support in the social media set-up is still appreciated.

Not? Then tell us what you think…

Study: Content marketing investment on the rise

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A recent study 2015 Content Marketing Survey by content marketing agency Castleford states that the amount of marketers committed to content marketing is increasing. According to their results 65% (compared to 48% one year ago) of marketers want to boost their content marketing next financial year. Their plans is to invest more in time and resources.

Even more, 97% of participants of the survey said they will increase or retain their current level of investment. And the respondents also face the support of their C-level executives. Of the responding marketers 76% replied their C-level executives viewed content marketing “quite positively” or “very positively”.

Obviously, there are also some challenges involved in content marketing creation wit time (45%) and budget (29%) being the biggest problem. Just, 3% that mentioned their C-level buy-in is their biggest challenge to content marketing will be probably persuaded over time, we think.

In terms of content marketing tactics the study shows that social media (81%) is still the favorite online marketing tactics in this field. However, the biggest growth opportunity shows video marketing and paid promotion of content for the next year. 61% are already using video marketing, (increase of 13% compared to last year). This is probably also driven by the main players Facebook and Google.

The variety of content marketing is also growing though. Almost every second marketer said that they use five or more different online marketing channels (45%).

Although Castleford director Rob Cleeve is confident with the development of content marketing, he also makes clear that marketers need to deliver results with it as well: “In my experience, content marketing is claiming an increasingly large share of overall marketing budgets, which is going to mean more pressure to show how it’s benefiting the bottom line.”

Spot On!
Content marketing definitely has changed the advertising industry drastically. However, the main challenges involved are the appropriate use of data with content to drive the right story in the right context to the right user at the right time. Here we see massive problems for many marketers still in our work with customers. Post-it recently explained it nicely in a video that leverages their banner and ask many question in terms of how retargeting actually kills good content marketing in terms in the example of banner ads.

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The infographic of the study carries all relevant results of the Castleford study.

Castleford-Content-Marketing-Infographic-2015