Will Facebook tackle Google? Doubt it…

The investment bank RBC Capital Markets sees Facebook in three years leading the online market – and leaving Google behind. Their argument: traffic. When watching the Google traffic, it becomes obvious that almost 20% of the Google traffic comes from social networks, RBC thinks.

Facebook is growing and growing, in January Facebook had already 175 million users. In the last months the average increase was somewhere at 20 million users a month. Now, the investment bank’s outlook says that if the increase stays stable, Facebook could be facing more unique users than the online giant Google in 2012. At least Ross Sandler from RBC Capital Markets states that…

Isn’t this statement a bit overestimated?
So, is traffic the right argument? Which platforms really does drive traffic here? How does Facebook drive traffic to Google? Where are the Facebook links that push users to Google? The ‘back button’ cannot be so powerful, right?! Search? Ads? Back-links? What else? Sorry, I cannot find the point…

There is no Google search box on Facebook. Maybe it is the social graph that has it’s effect on targeting, personalization or the digital identity of users might influence the power of Facebook on Google in the future. But traffic sounds like an superficial invalid argument, don’t you think…

1 reply
  1. Marco
    Marco says:

    Sometimes it is funny what so called investment experts think. Traffic, what an old explanation. In my eyes the social graph topic is the only true call for becoming a competitor for Google.


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