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Social media marketing has become more and more important for retail marketers in the U.S. this year compared to 2013. This states the latest reports by Extole which was based on the survey response of 302 people responsible for marketing and technology at U.S. retail companies. However, mobile marketing and email are still top priorities […]
The common understanding in marketing teams is that content is key to meet the expectations of consumer. However, this might be right, most US consumers (52%) see high performance as the main quality feature of a website, according to a recent report from Limelight Networks. The report that surveyed 1,115 consumers valued website performance (streaming […]
Viele Marketing- und PR Manager engagieren zahlreiche Agenturen oder spezielle Viral-Agenturen, um endlich das Viralgeheimnis zu knacken. Dennoch verteilt sich ihr Content nicht viral. Fehlanzeige. Eine aktuelle Infographic von WhoIsHostingThis gibt jetzt Aufschluss, warum so mancher Content nicht zur Viralrakete wird. Sicherlich einer der Hauptgründe liegt in der fehlenden Emotionalität, die den Nutzer in seine […]
Marketing automation tools are making their ways into the business world, not only for large enterprises but also for small companies some solutions have proven to be promising, and not only since IBM bought Silverpop. However, which tools are the right ones for your business? At least we get some advice now from TrustRadius‘ “Buyer’s […]
Some weeks ago, we spoke about a study that described what B2B decision makers expect to read on vendor websites. Now, a new study of 352 buyers (predominantly large businesses) from The CMO Council and NetLine shows that the majority of organizations (94%) favors to curate and circulate relevant content in their organization before finally […]
Über Scoop.it ist mir heute ein Beitrag aufgefallen, den ich unbedingt mit Euch auf unserem Blog teilen möchte: ” Change can no longer be controlled” von Torben Rick. In seinem Beitrag bringt es Torben Rick auf den Punkt. Wir leben in einer Zeit, in der die Konsumenten das Ruder in die Hand genommen haben, und […]
Many marketing, PR or product managers think about starting their own blogs when joining one of our inhouse or open seminars. And for most of them, it has become a challenge just finding the right topic that makes them outstanding with their product or service offering. This is not surprising, bearing in mind that there […]
In a consumer world that is becoming more and more mobile technology driven, the outreach to customers depends on sending the right message at the right time in the right context with the right content impulse. Retail marketers need to be aware of how micro-location and proximity marketing will connect them with those early mobile […]
Jeder kann mittlerweile Content herstellen. Die Produktion von Inhalten für das Web ist mittlerweile für jeden erschwinglich und lässt sich relativ einfach auf unzähligen Plattformen verbreiten. Bild, Ton, Video und natürlich Content in Textform zählen für viele Unternehmen mittlerweile zum guten Ton. Aber viel zu oft wird schlechter Content bzw. nur Marketing-Bla-Bla oder Werbespeach verbreitet. […]
The time is now. When Q4 is heading towards December many companies, analysts, experts and specialists start their forecasting for the next year, and what will drive the business. So, what happens in 2014? The first infographic just came out by the guys of WebDAM. The company provides a digital asset management software and just […]