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Eine aktuelle Fallstudie von Breakingpoint (THX to Jeff Bullas) unterstreicht die weitreichenden Möglichkeiten, die das Social Web bei der Lead Generierung offeriert. Im Mittelpunkt der Strategie stehen dabei als taktische Massnahmen integrierte Emailkampagnen und Social Media Ansätze, welche über verschiedene Plattformen angegangen werden. Die Messung der Ergebnisse zeigt vorzeigbare Zahlen… 55% aller Leads kommen von […]
Facing the pure intention of social media versus advertising, we have to admit that we are talking about an antithesis – no matter if you can book advertising on a social networks or not. Social Media is conversations while advertising is the monologue from company to customer. And in between lies some undefined (or shall […]
Today, an agency friend of mine (who is not on Twitter or Facebook) send me a link to a contextual ad campaign she found at the Eyeblaster Creative Zone. The ad is from Vodafone Italy and promoting their 360 degrees campaign. It is an experiment which reminds me of this year’s Volkswagen attempt. So, what […]
Dell is the social media super-hero these days and one of the most named examples of social media intelligence. At least, if we believe in a lot of blog posts… Last week, Dell reported in a blog post that their Twitter account @DellOutlet earned more than $2 million US dollars in revenue. Money that can […]
A recent study by Hitwise reveales that UK Internet users are spending more time browsing online media than ‘going’ online shopping. In March 2009 9.8% of all UK Internet visits were directed to social networking websites and 8.6% to online retail websites. Compared to 2008, the figures turned around (online retailers 9.7% – social networks […]
Auch wenn wir jetzt eine aussagekräftige Studie zu Erfolgsfaktoren in Social Networks haben, bleibt das Thema Monetarisierung von Social Media weiterhin ein schwieriges Businessthema. Egal ob Twitter, Facebook, MySpace, LinkedIn, StudiVZ oder welches Social- oder Business Netzwerk auch immer – so richtig hat noch niemand den Dreh für eine erfolgreiche Monetarisierung der Social Media Modelle […]
The coronavirus outbreak has given us some time to really dive into the opportunity of digital platforms. Shops and malls were closed. Live events moved into Zoom, Microsoft Teams, Google Duo, Webex conferences. And, many of us searched for quite tones in some music streaming platform. In this period of social distancing and confused news […]
All marketers want to know in our seminars, where to find their audience for their next social media campaigns. Obviously, all decisions and spends will be depending on if you are focussing on B2B or B2C customers. Still, some general (social network) data might be helpful in organizing and planning your next campaign audiences. The […]
On the surface, social selling seems like an initiative reserved exclusively for the sales team. And while, yes, social selling is typically championed by a Chief Revenue Officer or VP of Sales, it integrates best into a business with organization-wide support. Social selling is a team sport The sales team impacts all departments of an organization, including […]
Wer in der heutigen Welt stabile und gesunde Kundenbeziehungen pflegen will, tut gut daran, sein Business in digitale Kundenbeziehungssysteme (CRM) überführen. Die Datenflut, die durch soziale Netzwerke entsteht, macht es jedoch notwendig, die Altlasten bestehender Systeme zu reformieren und dem Trend des Social CRM zu folgen. Social CRM – nur ein Buzzword? Wie „Content Marketing“ […]