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Many companies and brands are asking themselves (and us): “How fast do we have to give some feedback or answer when somebody is pinging us on Facebook, Twitter and the likes?” Or: Do we have to give some feedback on the weekends? And the answers we have heard were quite astonishing. Many managers in companies […]
The technology service provider Appirio published some findings that most business people are more social personally than they are at work. The findings show that twice as many managers are engaged in Social Media compared to the people they have in their teams. What the survey did not tell us is the reason why the […]
In einem aktuellem Report von BLR, der auf dem Unternehmensblog veröffentlicht wurde, sehen 41,7% Personaler Social Media Policies als problematischste Richtlinien-Herausforderung für 2013. So gehen die Personalprofis davon aus, in ihren Organisationen die Social Media Vorgaben vor allen anderen Policies am Arbeitsplatz im kommenden Jahr auf den neusten Stand bringen. In der Studie gaben 541 […]
Remember when we found some statistics by the Fournaise Marketing Group that mentioned how weak business credibility of marketers in the eyes of their CEO’s is? According to the study 73% of marketers lack business credibility. In the end, it all comes down to what…? Correct: Sales! Still, 77% of CEO’s think, marketers are not […]
Many interesting infos have we seen concerning how companies and employers are seeing and opening up their minds about Social Media usage in their offices. PayScale now comes up with an interesting collection of data based on how employers have adapted Social Media usage for their employees. Some key findings are in the following infographic […]
Digitales Marketing ist eine wahre Herausforderung geworden. Und das wird es immer mehr. Da kann man schnell den Überblick verlieren. Den Beweis für die Herausforderung liefert u.a. eine Altimeter Group Studie, die besagt, dass Firmen inzwischen 178 firmeneigene Social Media Accounts haben. 178 Social Media Accounts, die alle kommunikativ versorgt werden wollen! Daß die Zahlen […]
Das Thema B2B und Social Media Nutzung wird heiß diskutiert. Es bewegt derzeit zahlreiche meiner Kunden und anscheinend auch eine ganze Menge Leute im Social Web. In der Regel geht es darum, wie man schnellstmöglich Leads generieren kann. Inzwischen arbeiten die meisten Unternehmen an der Segmentierung ihrer Kundenstruktur und an zahlreichen Modellen, wie man effizient […]
Eine aktuelle Studie “Social Media Reifegrad der Finanzindustrie – quantitatives und qualitatives Scoring von Finanzinstituten” der Managementberatung Anxo Financial Services, über die die absatzwirtschaft exklusiv berichtet, zeigt die Commerzbank als führend in Sachen Social Media unter den deutschen Banken. Nach einer Untersuchung der Social-Media-Aktivitäten und Webseiten von 45 führenden deutschen und internationalen Finanzinstituten -basierend auf […]
The challenge for all B2B companies is to find the balance between inbound and outbound marketing today. And the main question is how to generate leads with Social Media. A new study conducted by Aberdeen Group sponsored by Silverpop and Eloqua, offers some insights in how Best-in-Class B2B companies generate leads through Social Media platforms. […]
Although the world is discussing how Pinterest becomes the next Social Media rockstar and how it will revolutionize the world of social networking, it might be worthwhile seeing how far Google+ has become a valuable social networking platform for business. Chris Brogan and the guys from Blueglass have created a nice infographic which give some […]