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Many marketers ask themselves (and often us) how to work with social influencers or blogger advocates. How can you get them to the some word-of-mouth promotion for your brand, how to spread the word about the company, or just to help on doing some nice networking. The team from SocialChorus gives some advice with their […]
Haben Sie sich in letzter Zeit mal so richtig gelangweilt? Nicht? Warum wundert mich das nicht?? Langeweile. War das nicht gestern? Natürlich kann niemand wirklich sagen: Ich habe mich zu Tode gelangweilt. Dann wär’ man ja nicht mehr. Aber Langeweile ist schon lange nicht mehr. „Einfach mal nur sitzen und dumm gucken? Das hab’ ich […]
XING oder LinkedIn? Das ist eine Businessentscheidung, die sich mir stellt, seit ich Plaxo als für mich irrelevant vor einigen Jahren abgeschrieben habe. Und auch wenn die Überschrift etwas futuristisch klingt, so stellt sie sich mir derzeit fast täglich. Aber um das klarzustellen: Es geht jetzt nicht um die Frage XING oder LinkedIn im generellen, […]
While Vitrue just found out how to get more “Likes” and engagement on mobiles, another new study by Nielsen/McKinsey’s NM Incite shows what the real value of “Likes” is. Although many brand marketers are working on the ROI, most companies still try to find some more value in the social engagement of consumers. The Nielsen/McKinsey’s […]
Obviously, the headline question is not easy to answer. Both elements have their impact on business success. At this years IBM JamCamp, we could hear many presentations why “culture eats strategy for breakfast”, and how to turn your business into a social business (i.e. Sandy Carter’s speech) that will drive innovation to new dimensions (and […]
Can we access the internet if we have nothing to drink anymore, if our water is poluted? No, we can not! Sometimes, adults should ask themselves about, and quickly start to re-think, the values that they hand over to our kids. I am happy to have spoken with mine about this topic last year around […]
Some day sago, I have written about the changing atmosphere since social media monitoring companies are moving into the CRM sector. Andrew Hunt discusses the issue if “Sales is killing Social Media?” and explains how B2B sales is changing from both sides: Customer are at least “spectators” according to a Forrester study. The question is […]
It’s the basis of humans living together. It’s the essence of people getting in touch with each other…, and finally doing business together. It builds the fundament of collaboration, of cooperation. It’s the breath of the age of social. What is “it”…? Well, it’s not rocket-science. And still it seems to be the never-ending challenge […]
What are good case studies for viral productions? A question, I get asked quite frequently. Please find the link to a selection by AdAge which I would also recommend. The recruiting business will have changed in 2020. Job Boards have to improve their services and social media could be one solution for it. HR managers […]
One of the great things about being a busines blogger is that you have the opportunity to exchange thoughts and views with interesting and successful business people. People you would never get to known in life but then meet them for a drink, for dinner or -which I really appreciate- for lunch. Sometimes you are […]