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While CNN asks why Boeing is not grounding the 737 MAX, drone companies are competing on their future visions around taxi services. And the outlook of their visions goes until 2050… There is much hope and many questions around air mobility of the future. Whether drones will be all around us in 2050? Well, for […]
Germany is known as one of the leading countries in terms of innovation and inventions. But on the other hand germans are very careful and reserved when it comes to the use of new tools, processes and technologies. So the survey results of a currently published survey regarding future mobility astound somehow.
Over the last couple of days one of the biggest technology festival look place in Austin. The South by Southwest (SXSW). Instead of other conferences setting up only an expo the SXSW is more like a family meeting for creatives. Future mobility and artificial intelligence are two central topics at the 2018 South by Southwest […]
Years ago, I have written about various options of companies envisioning the future of mirrors and screens. Whether it was Samsung or Toyota or any other company out there. Many brands think about the future way of living with new world of screens evolving. The rising mobility trend drives companies to work on the glass […]
Are we not all awaiting the “Year of Mobile”? Obviously, tablets and smartphones have made it become more sophisticated. However, most marketers still do not know how to approach this evolution from a strategic perspective. Understanding the bigger picture seems to become a leadership task. Who is using mobile tools on a daily basis? What […]
Some weeks ago, we have discussed the opportunity for car manufacturers with in-car internet access that KPMG sees as the “norm” in the near future. If this is to come true, then concepts like the Mercedes’ Dynamic and Intuitive Control Experience (DICE) is not far of, and the car windshield might get potentially more impact […]
Foreseeing the future workplace might be a challenge. Especially, if you think of the digital native generation (millenials) some IT decision maker will get grey hair, in terms of policies and mobility aspects. Most people in the UK (58%) say, the traditional office will be extinct by 2021. In their Technology Report Cisco was asking […]
The new international study “MePublic – A Global Study on Social Media Youth” by Volkswagen and MTV Networks presents some interesting insight into media use and value ethics in the group of 14-to 29-year-olds (digital natives). No surprise that they will respond to one of the findings: Young people want to see networking apps extend […]
The main message of the dmexco 2010 can be concluded as follows… Marketers have to face the fast dynamics of a changing advertising industry. The new topics they will be tackling in the future are predictive behavioral targeting, multiscreen targeting, augmented reality as well as mobile device advertising and … of course Social Media. Facing […]
One of the question of our web 2.0 times: How are companies benefiting from Web 2.0? The latest McKinsey Global Survey results deliver some insight and were well-analyzed by Andre Yee. Coupons are not dead. They found a new renaissance in the online world and Dan Meihls gives us hints how we can get more […]