Serious Business: Facebook on mobile (Infographic)

Many companies and brands still don’t understand the importance of Facebook and how it gets driven via mobiles. However, some numbers put together by the guys at Qwaya indicate how serious decision makers should take the Facebook mobile business. The engagement of the web world turns towards mobiles, whether smartphones or tablets, and it is time to understand that Facebook cannot be taken out here. It might affect your business and the way people engage with your brand as well. Just open your eyes…!

Facebook-Mobile-Qwaya

Study: "Online Privacy is Dead", do Millennials really not care…?

The main concern with new inventions on the web is alway privacy for most users. However, a new study finds that Millenials are less concerned about their privacy as elder people might be. The survey conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc. states that 70% of Millenilas (18-34) agreed with the statement, “No one should ever be allowed to have access to my personal data or web behavior”, compared with 77% of users 35 and older.

“Online privacy is dead — Millennials understand that, while older users have not adapted. Millennials recognize that giving up some of their privacy online can provide benefits to them. This demonstrates a major shift in online behavior — there’s no going back.” Jeffrey I. Cole, Director USC Annenberg Center for the Digital Future.

Millenials Data Privacy
The question is whether, the discrepancy of 7% between the two figures shows some significant change in the adoption of online privacy. Getting the data from the Millenials is not much of a challenge. 51% of Millennials are open to exchange their contact details for a coupon or deal, and even more 56% would share their location for a coupon for a local business. Even in targeted adverting, 25% of Millenials evaluate trading personal information for more relevant ads.

“Millennials think differently when it comes to online privacy. It’s not that they don’t care about it — rather they perceive social media as an exchange or an economy of ideas, where sharing involves participating in smart ways. Millennials say, ‘I’ll give up some personal information if I get something in return.  For older users, sharing is a function of trust — ‘the more I trust, the more I am willing to share.’” Elaine B. Coleman, Managing Director of Media and Emerging Technologies, Bovitz.

For me the study shows that there is some kind of change happening in terms of data privacy. The question is how concerned are people really about their data privacy? Is it just the Millenials that don’t care too much? Or are they not mature enough to understand the potential of data fraud?

How the Edgerank drives your Facebook marketing (Infographic)

Many people might have heard about the EdgeRank that drives the Facebook algorithm. It is the basis for the relevance of accounts and status updates, and yes obviously the users. However, how does it work is still an unchallenged question…

The aim of the Facebook Edgerank is to detect the updates people are most likely to engage with. One of the reasons why we sometimes don’t see our friends but those who are sharing updates that other people might like a bit more than others.

Some social experts suggest different types of posts that generate most traffic and engagement. Some believe in video, some in photo, and again others think that pure text is driving the algorythm most. Or is it the color that drives the customer? So, what is right? The answer is, only some people inside Facebook probably know that. It appears to be one of the well-protected next “Coca-Cola-like” secrets…

In the end, the only answer that we see is the quality of posts. They might be short or long, with or without audio-video content, and also might have a picture, or not. Not the type of post makes the difference. It’s the understanding of your audience, and there social media monitoring is the key to all social business strategy as these will lead to your success.

PostRocket just recently published a detailed infographic on the Edgerank topic. It is nicely explaining how this algorithm drives your Facebook marketing.

PostRocket 102

By age 2, 90% of kids have used computers

The Rasmussen College recently published an infographic explaining the tech development stages for kids. It highlights the main milestones in the development of media use of kids. he infographic and figures are based on studies from Common Sense Media, Ipsos and different other sources. The stats are eye-opening in a way that 90% of kids have been in touch with a computer by age 2. Even more by the age of 5 years, half of children use computers or tablet devices on a daily basis. It is astonishing how young kids are when they get into the tech world, and it seems that the tech touchpoint age is getting younger and younger.

Thinking about my boys, it might be even younger with smartphones and tablets…

Tech Kids Rasmussen College

Tech Kids Rasmussen College

Study: Content Marketing – a challenge? B2B hiding behind false excuses…?

We had written about a Curata content marketing survey some months ago. Now, I came across another research which is making it’s way through the web, and I am glad as I have been asked at a University St. Gallen event for some new insights on the topic today.

The Content Marketing Institute’s 2013 benchmarks shows what the challenges for marketers are: producing enough content (64%), producing the kind of content that engages an audience (52%), or producing a variety of content (45%).

Sounds like we have heard that before, right…?

If you think lack of budget is still the issue, you might find yourself being in the wrong corner. Just 39% of the respondents said that they lack budget. Furthermore, traditional restrictions and limits like buy-in/vision (22%) or finding trained content marketers (14%) is falling out; not even senior level buy-in is their biggest challenge (7%).

All lies? Well, seems like that… And when just 14% say, they are having problems hiring in this field, i would suggest some clever journalists or PR managers have found a way to market themselves.

Challenges For Content Marketing 2013So, a questions arises that also came up today in my moderation: What is the real issue, why marketers don’t challenge the content marketing business?

We have probably all heard what Outbrain told us today in their speech that push is the new pull, advertising becomes marketing, creation the modern editorial, campaigns are the always-on of tomorrow which makes sprints the new marathons. Still, the question is whether marketers understand why this should become the new budget engine for a change in an emerging shift towards content marketing and away from advertising?! Maybe marketers need to understand what makes them a media-house? Content curation, distribution and measurement might be more of a big bang theory to address…

Measurement for B2B Content Marketing Success 2013Spot On!
The challenge might actually arise in the definition where content marketing gets propelled. Many marketers see still search engine advertising (SEA) their wholly grail. If companies get turned around into SEO engines, the whole result-driven aspect of the fluid content marketing world would not be questioned any longer. It just depends on getting the right people engaged inside the office and to find the commitment that lets the formerly outsourced world stand in the shade. And have companies ever understood the value of content? Content is not a test budget! It is an attitude towards business, towards communication, towards social business. Or have you ever put into question why you send out newsletters, flyers, whitepapers, or even company brochures? Blogs, status updates, tweets… written in an intelligent way, is increasing the way your conversations will arise…

Are you really hiding in the content marketing fields, marketers – or is it a real challenge…?

Study: TV users are multitasking

choosing from images streamConsumers are multitasking and using other electronic devices like phones or tablets when watching television. This is the conclusion of a recent third annual Video Over Internet survey of 3,501 consumers in Brazil, France, Italy, Spain, the United Kingdom and the United States. It states that the majority watched video content over the Internet. Obviously the tablet is showing the biggest increase in multitasking use.

“Consumers can’t just watch TV anymore. The rise in multitasking while watching TV suggests that scheduled programming, also known as Linear TV, may be losing its appeal for sophisticated users, presenting both challenges and opportunities for broadcasters and content providers”. Francesco Venturini, Accenture’s Media & Entertainment industry group.

The key findings in a brief overview: 77% regularly use their computer while watching television (16% increase to 2012). Just 17% of people using tablets while watching TV said their activity was unrelated to the TV content they were viewing. The use of tablets is different though as it correlated more closely with what respondents were watching compared to laptops or smartphones.

The study indicates that TVs connected directly to the Internet might still remain the ideal method for buying and watching online video on a TV. However, the use of connected TV is on a decrease in the last year (36% to 31%). The study shows that consumers are still not sure about the available options for accessing online video. Just 16% indicated a preference for an online connection through a set-top box, whereas 30% responded to watch daily online content the other way.

The use of tablets during television viewing is said to have the biggest increase in the past year (from 11% to 44%). The use of local online video service providers is increasing from 37% to 40% iwth almost the similar amount of a decrease in use by global providers like Netflix and YouTube.
Still, the majority of respondents identified traditional TV broadcasters as the providers they trusted most to present video over the Internet on their TV screen.

Omnichannel Loyalty, and what it can do for companies…

What is Omnichannel Loyalty (OCL), you might ask yourself? Well, according to a Kobie Marketing infographic it is “an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience”.

The OCL approach defines how companies and brands engage customers with personalized messages at different touchpoints and various channels. It offers rewards for customers’ loyalty with the hope for lifelong brand loyalty. However, the challenge is, not to ignore the big data basics that are needed to drive an OCL business. The infographic shows that just 10% of real-time data is effectively used which states missed opportunities.

The infographic also makes clear that companies need to offer customers the appropriaste content in the right context with the right data approach in order to best engage the social customer who is “always addressable”.

Omnichannel Infographic

Facebook/IDC study finds, email top activity on smartphones

Some say, email is a dead media, some know it is not. At least not on smartphones in the U.S… For American adults email is still the most common activity on smartphones. In the second place comes Web browsing, closely followed by using Facebook. This is the result of the “Always Connected” study from IDC. The study is based on feedback from more than 7,400 iPhone and Android users between 18 and 44 years old.

IDC Facebook Email top 2013These are the main findings of the study….
– 78% check email on smartphones
– 73% browse websites
– 70% using Facebook in some way
– 131 minutes per day communicating on their smartphones
– about 33 minutes of the above are spend on Facebook.

Now, it has to be mentioned that the study was sponsored by Facebook. The study supports the fact how important Facebook is for the communication via smartphones. It also makes clear how much time users of social networks spend their daily time when they are out on the streets, at work, at shopping or following sports activities. Obviously, most of the time is spend on Facebook – in eight different activities, people responded that they are almost 4-5 times more likely to be on Facebook than using Twitter or LinkedIn.

IDC Facebook Facebook Twitter LinkedIn comparison 2013

Spot On!
The value of the study can in some way put into question, although we have seen many studies in the last years that demonstrate the importance of direct one-to-one communication on Facebook and the mobile use of Facebook. Another study by Localeze/15miles/comScore Local Search found that not email but search is the main activity of the mobile users. However, the approach of the study was different. It looked at people not only in the 18-44 years range and it proved the use of smartphones and tablets. there must be a reason why Facebook sponsored this study. I would not be surprised if they will publish some new mobile advertising opportunities soon.