Google: Agile Creativity with Google Think

The way the biggest search engine started their revolution is kind of a tipping point for companies today to get orientation in their creative evolution for further development: The Agile process. These days, Google wants to help companies and brands participate in that world of experience to help them elaborate new ideas and new ways walking on a more fluid way of creativity and innovation in order to keep track with the digital future. Their latest learning hub is curated by Think with Google. It offers a good range of Agile creativity tips and tricks from the leading agencies in the world.

A nice education piece for marketers, and don’t forget: “We are living in a world, where the only thing that is constant is change!”

Get your kids to train for the Olympics 2016!

Having sporty kids is fantastic…, and sometimes challenging. Sometimes parents push them not enough to go for their next sports dream. Sometimes parents push them too much and don’t see their weaknesses, and the support they need. And, sometimes kids themselves do whatever it takes to become the next Olympic hero – maybe 2016 in Rio.

If you have a young Olympic hopeful kid, give them support, give them hope, give them a challenging home, and then as parents you will get support by a clever brand… “Let the spills begin.” is one of the best slogans I have heard and seen in the last two years!

Well done Publicis!

Augmented Reality: Sight and the Google's glass project

Graduates need to take a look into the future. Some do it quite well and are creating an exciting picture of times and technical evolution ahead of us. The following short film “Sight” by Sight Systems was done from Eran May-raz and Daniel Lazo. It was developed from a graduation project from Bezaleal academy of arts and is definitely worth watching.

It somehow reminded me of the Google Glass project, a research and development program with the intention to create products that are hands free displaying information. For now, these are currently just available to most smartphone users, and allowing for interaction with the Internet via natural language voice commands, in a manner which has been compared to the iPhone feature Siri, as Google explains.

Whether there are similarities between the two projects or not, the film tells a story of a world which gets new impact through augmented reality glass technology. And if we will wear traditional glasses, contact lenses or whether these are implanted in the end, only the future can tell. However, the vision created in this film is scary, eye-opening to AR technology opportunities, and somehow disturbing the fascination of the unknown, unexperienced and undiscovered. Life as it is.

But now, watch it and tell us what you are thinking…?