News Update – Best of the Day

daily1Let your kids do social networking! Why? Parents might argue that social networking could “harm” their childrens education performance. A study by the University of New Hampshire now suggests that social networks aren’t as damaging to students’ grades as parents might think.

Earlier this year, Dominos was the negative example for social media usage in business. Now, they are coming back with their social media campaign “The Pizza Turnaround”.

And they are showing how customer feedback via social media can be used to reinvent the brand.

This year 2009 best commercial series? Have you ever seen the series of MINI’s convertible ads? Take your time and enjoy!

I am wishing all my readers a great and successful year 2010! Keep up the speed and in touch with The Strategy Web. THX for a fantastic year 2009!

Study: Social Network access at work? Teens expect it!

social-networks-sepia1Your company thinks about limiting or restricting the access of social networks during working time? You better have a second thought about it…

A recent study states that for the net generation social networking has become a crucial part of their business life. It is so central to their lifestyle that it becomes one of the main decision criteria when weighing job offers.

The Junior Achievement/Deloitte Teen Ethics Survey shows that 88% of teenagers use social networks on a daily basis. 58% of the teenagers surveyed said that they would consider the ability to access social networks when considering a job offer.

Business decision makers in companies should be aware of the fact that this might become a central question in recruiting talks. Teenagers will definitely make decision pro or contra a job on considerations about having the ability to access Facebook, Twitter, and the lot when applying for jobs.

Spot On!
Teenagers don’t use social networks to waste time witht heir peers, or even be unproductive. The main reasons for the use becomes clear when taking a close look at the results. 51% of the surveyed teens use social networks to help others. And 29% use the social benefit to create awareness for a cause. So, if you think of improving customer service, you should consider these facts and try to transfer the social abilities of the networks in order to build a stable customer communication world – with the net generation.

News Update – Best of the Day

daily1Facebook and it’s privacy settings is becoming a running issue for the social networking sphere. The Guardian is focusing on the topic that splits the members in two groups: campaigners against their new data setting and those who cannot find the “big deal” in it (not surprising, if you think about the Attention Deficit Syndrome that some members provide with their timelines…).

Peter Kim started a wiki on social media case studies some months ago. In order not to forget about it and to keep up with the speed of social case adoption have a look at some new cases – or leverage the input.

IKEA always finds the right call-to-action – have a laugh at this funny commercial…

PS: Like the idea of the strategy to ensure children can surf the web safely by UK government…